Studio Visits: Go inside Lite Brite Neon’s colorfully gritty Gowanus workshop and showroom

Posted On Tue, November 15, 2016 By

Posted On Tue, November 15, 2016 By In Design, Features, Gowanus, Studio Visits

In our series 6sqft Studio Visits, we take you behind the scenes of the city’s up-and-coming and top designers and artists to give you a peek into the minds, and spaces, of NYC’s creative force. In this installment we take a tour of the Gowanus studio of Lite Brite Neon. Want to see your studio featured here, or want to nominate a friend? Get in touch!

Among the manufacturing and arts tenants in the Old American Can Factory, a converted six-building industrial complex at the Gowanus Canal, is Lite Brite Neon, which has been described as “the darling of artists and designers.” And after touring their funky workspace/showroom, the description definitely fits. They were founded in 1999 in Brooklyn and have been creating neon art, signage, lighting, and displays ever since, in addition to preserving and restoring historic neon. 6sqft recently got an insider’s look at their colorfully gritty home and spoke to lead designer Wayne Heller about how the company functions and what makes neon unique.

lite-brite-neon-6sqft-28

How long have you been with Lite Brite? How did you originally get into the field?

Ten years. I come from a graphics and art background, but was born into a neon-making family.

lite-brite-neon-6sqft-41

lite-brite-neon-6sqft-22

lite-brite-neon-6sqft-23Lite Brite’s Sergio is working on a bending project for the Bloomingdales holiday windows. He’s been with the company for 15 years; they say it takes 10 years for someone to master the art of bending. 

For those who don’t know, can you give a brief rundown of the science behind neon?

Sure, it’s dawn comes from a confluence of events. At the end of the Victorian age, science managed to isolate certain gasses that coexist in the atmosphere- among them the noble gases, neon, krypton, argon, and helium. Enter the advent of electricity and pioneers like Nicola Tesla, and the discovery that when high voltage current is applied to the isolated gas sealed in a tube, the gas molecules become excited and emit light.

lite-brite-neon-6sqft-37

lite-brite-neon-6sqft-39

lite-brite-neon-6sqft-40The main office is where all the design work happens; Wayne calls it the “planning epicenter.” 

What does a typical day in the studio look like?

We start with a morning meeting in the studio to keep us grounded, sorting out the projects, considering our deadlines, and general problem solving discussions, then off to the races. Crew members typically have several different roles depending on the day and which vary from meeting with clients, to bombarding completed tubes, to getting strapped into a harness and lowered down a glass stair shaft adorned with neon flowers (see that project on 6sqft’s Flavor Paper studio visit).

lite-brite-neon-6sqft-35The computer Wayne is working on connects to the big plotter to the right, which spits out a giant drawing of a project. 

lite-brite-neon-6sqft-36

You mentioned that you’re often working on 20 or 30 different projects at a time. How do you balance the workload?

It’s just like a performance, everyone has different roles, and you learn to trust in one another’s abilities to move with the flow. Better to be the river then the rock, as they say.

lite-brite-neon-6sqft-11

lite-brite-neon-6sqft-2

Can you tell us a bit about the clientele?

It varies as widely as the individual projects–artists, designers, small business owners, restaurateurs, party promoters, bands, window dressers, set decorators, photographers, movie producers all find their way to Lite Brite.

lite-brite-neon-6sqft-10The CNC room, where letter forms get cut out. 

lite-brite-neon-6sqft-5

lite-brite-neon-6sqft-3

Why do you think Gowanus is a good spot for the company?

For us, there’s the infrastructure that’s been in place for a long time–the warehouses, loading docks, and expansive work spaces that give room for projects to come to life. But greater still is that Gowanus remains at the moment a “mixed-use neighborhood” in the Jane Jacobs sense. I think that the physicality of the neighborhood has a lot to do with it’s diversity–there’s plenty of different types of buildings of varying scale from different eras, some used for work, some used for living, interesting water feature of course, but importantly, it’s non-homogenized and has been allowed to develop organically, which is an increasing rarity in New York City.

lite-brite-neon-6sqft-12

lite-brite-neon-6sqft-30

Do you collaborate with other creative tenants in Factory 232 Studios?

We’re glad whenever we can weave the efforts of other disciplines into a project. A print studio down the hall made prints from woodblocks produced that were milled on our CNC machine, for example. Artists from the building stop by with some frequency.

lite-brite-neon-6sqft-42

lite-brite-neon-6sqft-20

Do you have a favorite project you’ve worked on?

Anything dreamed up by the Bergdorf Goodman window team or the large-scale project we made for the artist Mary Ellen Carrol several years ago, in which a 900-foot-long phrase of neon was staged in a Jersey City warehouse that was visible from JFK.

lite-brite-neon-6sqft-44The arched piece above the window was part of Bergdof’s holiday windows

lite-brite-neon-6sqft-43

lite-brite-neon-6sqft-31

Anything exciting in the pipeline you can fill us in on?

Not specifically, but there’s a large-scale project underway that involves us half burying many neon tubes in the California desert.

RELATED:

All photos taken by Erin Kestenbaum exclusively for 6sqft. Photos are not to be reproduced without written permission from 6sqft

Tags : ,

Neighborhoods : Gowanus

MOST RECENT ARTICLES

  • Philip Johnson’s Rockefeller Guest House, a ‘secret’ modernist gem on Manhattan’s east side

    Philip Johnson’s Rockefeller Guest House, a ‘secret’ modernist gem on Manhattan’s east side

    Just down the street from the now-closed modernist treasure trove and icon that was the Four Seasons in Manhattan’s east ...
  • Bioswales face backlash from city residents for being eyesores

    Bioswales face backlash from city residents for being eyesores

    While you may have never heard of the term “bioswale,” you have probably seen these curbside gardens throughout the city. ...
  • David Bowie’s former Central Park South condo lists for $6.5M with his personal piano included

    David Bowie’s former Central Park South condo lists for $6.5M with his personal piano included

    Sure, a piano is always a nice touch, especially in a classic Central Park South condo like this. But when ...
  • How elevators are adapting to supertall towers; Get Shake Shack delivered

    How elevators are adapting to supertall towers; Get Shake Shack delivered

    17th century Barberini tapestries now on view at the Cathedral of St. John the Divine. [Untapped] Baseball commentator and former ...
  • Former Citicorp Center might lose Sasaki fountain as part of plaza redesign

    Former Citicorp Center might lose Sasaki fountain as part of plaza redesign

    Earlier this month, 6sqft revealed renderings of 601 Lexington Avenue‘s (the Midtown East skyscraper formerly known as the Citicorp Center) new ...
  • Art Nerd New York’s top event picks for the week – 3/23-3/29

    Art Nerd New York’s top event picks for the week – 3/23-3/29

    In a city where hundreds of interesting events occur each week, it can be hard to pick and choose your ...
  • Iconic ballet dancer Mikhail Baryshnikov buys Harlem condo for $1.4 million

    Iconic ballet dancer Mikhail Baryshnikov buys Harlem condo for $1.4 million

    Mikhail Baryshnikov, who fled the Soviet Union in 1974 and landed in Canada is today considered one of the greatest ballet dancers ...
  • Starting Monday, three Brooklyn R train stations will shut down for six months

    Starting Monday, three Brooklyn R train stations will shut down for six months

    Last January, Governor Cuomo announced a massive undertaking to “modernize and fundamentally transform” the MTA and the subway by adding ...
  • Greta Garbo’s exclusive East Side co-op hits the market for the first time in 64 years, asking $6M

    Greta Garbo’s exclusive East Side co-op hits the market for the first time in 64 years, asking $6M

    For the first time in decades, an apartment in The Campanile, an exclusive co-op building in the Beekman/Sutton Place neighborhood, ...
  • The least affordable U.S. city for public transit isn’t NYC (and more fun facts about the cost of commuting)

    The least affordable U.S. city for public transit isn’t NYC (and more fun facts about the cost of commuting)

    In light of NYC’s recent subway fare hike that bumped the price of a monthly pass to $121, the data jocks ...
  • For $675K this tiny West Village studio is big on rustic loft style

    For $675K this tiny West Village studio is big on rustic loft style

    This completely renovated loft-style studio co-op at 9 Barrow Street may be tiny with little more than 300 square feet of ...
  • Dreamy furnished studio with lots of greenery asks $3,200/month in the East Village

    Dreamy furnished studio with lots of greenery asks $3,200/month in the East Village

    This furnished rental at 527 East 12th Street in the East Village is downright dreamy. The exposed brick has been painted white ...

SIGN UP FOR OUR NEWSLETTERS

Thank you, your sign-up request was successful!
This email address is already subscribed, thank you!
Please provide a valid email address.
Please complete the CAPTCHA.
Oops. Something went wrong. Please try again later.