New food hall at Pier 57 will be curated by the James Beard Foundation

January 31, 2022

Image courtesy of S9 Architecture

The culinary nonprofit organization the James Beard Foundation (JBF) announced on Friday they will be the anchor tenant of Pier 57’s new food hall, which is set to open in the fall of 2022. The food hall will be developed in cooperation with real estate and development firm Jamestown, which will work with the JBF to curate vendors and manage it for Google.

JBF will operate a showcase kitchen space which will be used for demonstration and curate vendors who align with the foundation’s values of equity and sustainability. The food hall will provide additional kiosk space for 17 vendors, serving as an opportunity to showcase local small businesses and food entrepreneurs.

“The James Beard Foundation is committed to celebrating, supporting, and elevating the people behind America’s food culture,” Kris Moon, President and COO of JBF, said. “Pier 57 is an exciting opportunity to bring our Good Food for Good philosophy to both the industry and food lovers as part of a vibrant, community-centered space.”

New community spaces will accompany the food hall, which will be developed by Jamestown. Google selected Jamestown to develop the new spaces, as they have a similar partnership in the Chelsea Market where Jamestown manages Google’s ground floor leasing and management.

These spaces will feature a variety of layout configurations, which will be available for booking by organizations and other groups. There will also be a public gathering space called the Living Room, which will provide space for individuals to meet and connect.

“Pier 57’s many publicly-accessible spaces will enhance neighborhood connectivity and provide new access to the waterfront,” Michael Phillips, President of Jamestown, said. “The food hall will further diversify Chelsea’s vibrant food scene, while also fostering and incubating local entrepreneurship.”

The new food hall is part of the $400 million redevelopment of Pier 57, in which Google is the anchor office tenant. RXR Realty is leading the overall development, including an events space, classroom and gallery space for the Hudson River Park Trust, two full-service restaurants, and a public rooftop park. City Winery opened a new, flagship venue location in Pier 57 in 2020.

Pier 57 was originally supposed to be the site of a Singaporean-inspired food hall backed by the late Anthony Bourdain. Though the plans were discarded in 2017, Bourdain’s former partners have since revived the project and the hall is set to open in Midtown this year.


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