Architecture And Design

Paula Scher is one of the most recognizable names in the design world, considered legendary in the industry for creating the identities of major New York institutions. Scher moved to New York in the 1970s to begin her design career and got her start in the music industry. As art director for CBS, she designed around 150 albums a year and produced numerous ads and posters. Her record covers include everything from the Rolling Stones' Still Life to Leonard Bernstein's Stravinky, four of which were recognized with Grammy nominations. As a record designer, Scher was credited with reviving historical typefaces and design styles—and typefaces still play heavily in her work today. Scher left Atlantic Records to begin her own design firm in 1982, and in 1991 she joined her current firm, Pentagram, as the company's first female principal. Although Pentagram is an international design company, its New York office is behind the identities of some of the city's most beloved establishments. It was at Pentagram Scher established her reputation as a New York designer who created unique, lasting identities.
more with Paula Scher here