Burrow’s new modular couch is designed for millennials’ nomadic lifestyle

Posted On Wed, April 12, 2017 By

Posted On Wed, April 12, 2017 By In Design, Furniture

With moving frequently an assumed part of being a young adult today, furniture startup Burrow has released a new line of modular sofas that are easily assembled, affordable (prices range from $550 for a single chair to $1,150 for a four-seat couch), and can adapt to new spaces with pieces that can be tacked on or removed. The company also mixed the principals of two millennial-loved companies–Ikea’s flatpack approach to shipping and Casper matresses’ one-week free shipping and 100-day free return policy.

burrow, modular sofa

Burrow’s co-founders Stephen Kuhl and Kabeer Chopra first came up with the idea in the fall of 2015. In just a year, they’d already run the company through Silicon Valley’s startup accelerator Y Combinator, allowing them to secure 1,000 pre-orders during their beta launch.

burrow, modular sofa

burrow, modular sofa

Kuhl explains their approach: “Direct-to-consumer mattress companies did a lot of the legwork for us in educating consumers on how you can get such a large piece of furniture and get it in compact packaging. They’ve kind of set the standard.”

To that end, when ordering a Burrow sofa you can expect two to five boxes depending on the size of your couch. The furniture is then easy to put together following a basic assembly process using a series of alignment pins, latches, and levers.

burrow, modular sofa

The Mid-century modern design is available in five colors of chemical-free upholstery–crushed gravel, charcoal, beige, navy blue, and brick red. There are two armrest options, high and low, and the cushions (which are made from a high-density foam and are stain-resistant) are double sided, one smooth, the other tufted. In addition to all these aesthetic features, the couch also has the add-on option of a charging station including 2 USB ports and 3 AC outlets located at the bottom of the front of the sofa.

Check out the complete line of Burrow sofas here.


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