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When 6sqft shared views yesterday of how a trio of new residential towers will alter the South Bronx skyline, we also looked at developer Keith Rubenstein's ambitious, albeit misguided, plans to rebrand the neighborhood. After dubbing the area "the Piano District" and throwing a party that made light of the troubled "Bronx is Burning" days of the 1970s, locals criticized his insensitivity and blatant attempts to accelerate gentrification. In addition to the aforementioned project, which will yield a total of six towers, Rubenstein is planning a food and beer hall nearby. And he's not the only one turning to this new frontier. Other seemingly "trendy" establishments that have opened up in recent years include the Bronx Brewery, Bronx Baking Company, a slew of coffee shops, and the Port Morris Distillery, and there's the plan to transform the Bronx General Post Office into a dining/drinking/shopping destination. But on the other side of the coin, the Bronx has been a hotbed for affordable housing development. In fact, the borough was issued the most residential permits in the city during the first six months of 2016, likely due to the fact that 43 percent of units under Mayor de Blasio's affording housing plan that began construction during this time were in the Bronx. But is this enough to preserve the diverse culture and demographics of the South Bronx, or is it poised to become the next "it" neighborhood?
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