See how Keith Rubenstein’s trio of South Bronx towers will transform the ‘Piano District’ skyline

Posted On Tue, August 30, 2016 By

Posted On Tue, August 30, 2016 By In Bronx, mott haven, New Developments, Rentals

Controversial South Bronx Developer Keith Rubenstein of Somerset Partners, along with the Chetrit Group, received approvals earlier this summer for a two-site, six-tower, mixed-use master plan on the Mott Haven banks of the Harlem River. This is the same project that Rubenstein touted as part of his campaign to rebrand the southern portion of the borough as the “Piano District,” a marketing ploy that nodded to the piano manufacturers that dotted the area 100 years ago, but that featured a misguided party with burning trash cans and a bullet-ridden car, referencing the horrible “Bronx is burning” days of the 1970s.

Contention aside, the development is moving ahead, and CityRealty.com has a 360-degree look at how the first site’s three towers (two at 20 stories and one at 25) will transform the South Bronx skyline. These buildings at 2401 Third Avenue will rise just to the northwest of the Third Avenue Bridge, the former site of an 1880s iron works building that will soon boast $3,500/month apartments.

2401 Third Avenue, Keith Rubenstein, Somerset Partners, Chetrit Group, Piano District, South Bronx development

The three residential towers will share a common base and have several upper-level setbacks that create outdoor terraces. Initial filings list amenities that include on-site parking, recreation room, and a common roof deck. Goldstein, Hill and West are the architects of record, and there’s expected to be a total of 370 rental apartments. On the opposite side of the Third Avenue Bridge will be the other three towers of the master plan, set on a larger, full-block site at 101 Lincoln Avenue. Here, there will be 826 apartments total.

This sprawling residential complex is set to rise on a 60,902-square-foot site across from Rubenstein’s proposed Bruckner Market, an “affordable” food hall and beer garden. In July, as 6sqft reported, he purchased a 16,000-square-foot warehouse (expandable to 30,000 square feet) at 9 Bruckner Boulevard for $7.5 million” to house the food hall. He said of the project, “It will provide great food and beverage options at affordable prices for the existing community and new community.” Despite this statement, Rubenstein has been accused of accelerating gentrification in the South Bronx, due to his backing of trendy new businesses like Filtered Coffee in Mott Haven and the aforementioned Piano District mishap.

To get a better idea of how 2401 Third Avenue will transform the South Bronx skyline, check out CityRealty.com’s video here:

[Via CityRealty.com]

RELATED:

All Google Earth renderings and video via CityRealty.com

Tags : , , , , , , ,

Neighborhoods : Mott Haven,South Bronx

MOST RECENT ARTICLES

  • Helen Hayes’ former Nyack home asks $719K

    Helen Hayes’ former Nyack home asks $719K

    Helen Hayes‘ acting career spanned nearly 80 years, earning her the nickname “First Lady of American Theatre” and garnering her distinctions ...
  • TBD Architecture designs Tetris-like artist studios for an Upstate couple

    TBD Architecture designs Tetris-like artist studios for an Upstate couple

    TBD Architecture + Design Studio took on the challenge of designing two conjoined artist studios for a couple on the same property ...
  • Contract expires for 44,000 NYC subway and bus workers

    Contract expires for 44,000 NYC subway and bus workers

    After the Transport Workers Union and the MTA failed to reach a deal last night, the contracts expired for 44,000 subway ...
  • The pros and cons of living above a bar; own the Big Apple Circus for $500K

    The pros and cons of living above a bar; own the Big Apple Circus for $500K

    You may get special privileges when you live above a bar, but you’ll likely have to deal with noise and ...
  • In the historic West Village Bank Building, a $3.45M condo boasts a 17-foot window

    In the historic West Village Bank Building, a $3.45M condo boasts a 17-foot window

    This unique condo was designed by and for the renowned international designer Tui Pranich. As the listing says, his principle was that ...
  • ‘Ten & Taller’ exhibition maps the rise of Manhattan’s first skyscrapers from 1874 to 1900

    ‘Ten & Taller’ exhibition maps the rise of Manhattan’s first skyscrapers from 1874 to 1900

    Though it might seem that each recent generation attempts to take credit for the rise of the futuristic “skyscraper,” buildings ...
  • With the rise of ride-hailing apps, daily yellow cab trips fell 27 percent since 2010

    With the rise of ride-hailing apps, daily yellow cab trips fell 27 percent since 2010

    6sqft recently shared analysis that 3,000 ridesharing vehicles could replace the city’s fleet of 13,587 taxis. And while this was more ...
  • Cuomo dubs revised 421-a plan ‘Affordable New York,’ advances new legislation

    Cuomo dubs revised 421-a plan ‘Affordable New York,’ advances new legislation

    A year after the city’s 421-a tax exemption program expired, a new version of the affordable housing incentive is officially moving ...
  • This renovated historic townhouse in Mott Haven is only $800,000

    This renovated historic townhouse in Mott Haven is only $800,000

    File this one under things you won’t find in Brooklyn: This pretty, totally modernized 2,828 square-foot Queen Anne row house ...
  • Massive Greenpoint loft with beamed ceilings wants $4,750/month

    Massive Greenpoint loft with beamed ceilings wants $4,750/month

    There are over 1,700 glorious square feet in this Greenpoint loft, now up for rent at the Pencil Factory building ...
  • Weekly highlights: Top picks from the 6sqft staff

    Weekly highlights: Top picks from the 6sqft staff

    Cuomo announces 750-mile Empire State Trail, a continuous trail connecting NYC to Canada Live in ODA’s new Crown Heights rental ...
  • Natalia Geci’s clever furniture system was inspired by Marie Kondo’s de-cluttering principles

    Natalia Geci’s clever furniture system was inspired by Marie Kondo’s de-cluttering principles

    Like many organizationally challenged folks, Argentinean designer Natalia Geci was inspired by Marie Kondo’s bestselling book “The Life-Changing Magic of Tidying Up.” Following ...

SIGN UP FOR OUR NEWSLETTERS

Thank you, your sign-up request was successful!
This email address is already subscribed, thank you!
Please provide a valid email address.
Please complete the CAPTCHA.
Oops. Something went wrong. Please try again later.