Karim Rashid Asks Facebook Followers to Choose the Facade of His Next Building

Posted On Tue, June 9, 2015 By

Posted On Tue, June 9, 2015 By In New Developments, Soho, Starchitecture

With all the controversy currently swirling around Karim Rashid‘s colorful design of a residential building in a historic Harlem neighborhood, it looks like the designer is looking to avoid any additional headache with the public as he moves forward with a brand new project in Soho. Rashid recently took to Facebook, asking his more than 419,000 followers to vote for one of four facades being considered for a building slated to rise at 30 Thompson Street. “It is a great opportunity to get feedback for my work,” he said. “I believe we live in the age of ‘the empowerment of the individual‘ where we all have a voice in the digital age.”

Adding to that, Rashid also said, “I have had too many failures and have learned that design is a collaboration. One must listen and work within that culture or nothing will go to market or get built.” (i.e. this incident here)

The four concepts presented on Facebook were vetted from a list of ten and chosen by Rashid and developer Mavrix Group. As Rashid announced yesterday, Concept A ultimately won the popular vote—but other factors related to budget and technical difficulty were said to be considered as well.

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Though the design doesn’t quite echo the historic vernacular of the buildings that flank it—or its Soho block for that matter—as the neighborhood becomes more and more polished and pricey, Concept A doesn’t seem like such a stretch for the trendy area. Good luck to Rashid with this one.

[Via Dezeen]

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