Whole Foods will open a lower-priced ‘365’ store in Downtown Brooklyn

January 20, 2017

Downtown Brooklyn is quickly becoming one of NYC’s most desirable commercial hubs. On top of hosting a lengthy roster of big name retailers and entertainment centers—which include a new Target, Trader Joe’s, Century 21, Apple store, Alamo Drafthouse cinema, and Barclays Center—the neighborhood will also welcome a brand new, lower-priced Whole Foods concept store called “365.” According to a press release, the store will open in early 2018 at Two Trees’ 300 Ashland Place, and be set up as a no-frills version of the grocery giant.

whole-foods-365-2Rendering of the Lake Oswego, OR 365 store, one of three concept stores already opened by Whole Foods

While the store will feature more affordable items than the main chain, it promises to keep “the same standards as Whole Foods Market.” Additionally, 365 will emphasize self-service and feature local items procured through Whole Foods’ Friends of 365 program. The total offer will include “ready-to-eat meals and snacks, fresh produce, meat, seafood, cheese, beer and pantry items,” according to the press release.

In their announcement this morning, reps were quick to stress that Two Trees’ choice to open a budget-friendly version of the retailer reflects a broader goal to “build and enhance” the local community rather than drive gentrification. As many know, Whole Foods is often referred to as “Whole Paycheck” and has had trouble shedding its elitist image.

“We believe our fresh new format will be a perfect fit for the Brooklyn community,” said Jeff Turnas, president of 365 by Whole Foods Market. “We can’t wait to make 365 a part of this vibrant cultural district.”

Moreover, beyond the immediate neighborhood, the store’s location next to the Atlantic-Barclays terminal (served by the 2, 3, 4, 5, B, D, N, Q, R and LIRR trains) is expected to also pull in shoppers from other borough neighborhoods.

The 365 concept is the first to open in the tri-state area and will measure about 43,000 square feet. According to the Journal, long before any lease was signed, Two Trees was eyeing Whole Foods as their flagship retailer and built the ground-level space to suit.


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