FXFOWLE’s The Ashland Kicks Off Leasing With New Renderings of Apartments and Food Hall

Posted On Thu, July 14, 2016 By

Posted On Thu, July 14, 2016 By In Architecture, Construction Update, Downtown Brooklyn, New Developments, Rentals

At the crossroads of Fort Greene, Downtown Brooklyn, and the BAM Cultural District, The Ashland rises. Next Tuesday, July 19, the 53-story, 586-unit tower will open its leasing office to prospective renters interested in its one-, two- and three-bedroom no-fee apartments, priced from $2,600/month for studios to $7,500/month for three-bedrooms. Previously, 282 apartments went online through the city’s affordable housing lottery.

To coincide with the grand opening, the Gotham Organization-developed and managed building has also launched its full website, providing us a bundle of new renderings of the exterior, the apartments, and the 17,000-square-foot marketplace that will open along its ground floor.

The Ashland, 250 Ashland Place, NYC affordable housing, Brooklyn Cultural District, Downtown Brooklyn development, FXFOWLE Architects

The Ashland, Gotham Organization, no fee rentals, Brooklyn apartments, FXFowle

The tower is being designed by FXFOWLE with interiors by SPAN Architecture, who were also behind the interiors of Gotham’s Gotham West complex in Hell’s Kitchen. Handily resolving its heterogeneous context at the juncture of Brooklyn’s blossoming high-rise district and brownstone Fort Greene, the 563-foot-tall high-rise is clad in a variegated skin of rose and sandstone colored-brick, limestone, brushed metal, and glass, providing for a dynamic silhouette while alleviating some of the 580,000 square feet of bulk. According to FXFOWLE principal Gustavo Rodriguez, “We really wanted something that addressed different angles; every time you approach it you have a different sense of the building, in a way, performing to the different corners.”

The Ashland, Gotham Organization, no fee rentals, Brooklyn apartments, FXFowle
Typical Living Room

The Ashland, FXFOWLE, Gotham (1)

The apartments begin on the fourth floor and almost all mid- and upper-floor units will offer terrific views of the cityscape. Newly released interior renderings show floor-to-ceiling windows, plank wood floors, granite countertops, Bosch dishwashers and stainless steel appliances. All homes are outfitted with central air and two- and three-bedroom units have a washer/dryer bundle.

The Ashland, Gotham Organization, no fee rentals, Brooklyn apartments, FXFowle
53rd-floor resident lounge

The Ashland, Gotham Organization, no fee rentals, Brooklyn apartments, FXFowle
Fitness center

The Ashland’s amenities include a 24-hour attended lobby, bike storage and stroller parking, a third-floor amenity terrace with adjoining fitness center, children’s play lab, resident lounge, demo kitchen, outdoor movie screening area and outdoor bar area. The 53nd floor rooftop “sunrise and sunset terraces” provide panoramic views of the growing skyline and are adjacent to a billiard room, screening room, outdoor lounge area and chaise lounge chairs.

The Ashland, Gotham Organization, no fee rentals, Brooklyn apartments, FXFowle

The Ashland, Gotham Organization, no fee rentals, Brooklyn apartments, FXFowle

The tower’s two-level podium will host lively new shops and offices for local cultural institutions. On the ground floor will be a sequel to the food hall of Gotham’s Hell’s Kitchen development. Also dubbed Gotham Market, the gastro-hub will be the first of its kind in the neighborhood and come complete with eight eating and drinking places, outdoor seating and a pop-up space with a rotating selection of chefs and restaurateurs.

The Ashland, Gotham Organization, no fee rentals Brooklyn, FXFowle, BAM Cultural District

The building already opened and closed its lottery for 282 middle-income apartments, for which it received over 82,262 applicants. The first tenants are set to move in on August 1st.

RELATED:

Renderings © FXFOWLE Architects

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Neighborhoods : Downtown Brooklyn

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