Whole Foods Market’s first 365 store on the East Coast opens in Fort Greene
Rendering of entrance via Two Trees Management
Whole Foods Market 365 opened its first East Coast location in Fort Greene on Wednesday, further cementing Downtown Brooklyn as a burgeoning commercial hub. The 30,000-square-foot store is located in Two Trees’ 300 Ashland Place, a mixed-use development with 379 amenity-rich rentals above it. As the seventh 365 location in the country, the lower-priced grocery store will offer high-quality products free of artificial flavors, sweeteners and preservatives.
300 Ashland Place exterior via Two Trees Management
In addition to bargain produce, the Fort Greene grocery includes a coffee bar and bakery by Orwashers, a 100 percent plant-based burger joint from Next Level Burger and a Juice Press for organic juices. The company plans to introduce outside chefs and lifestyle brands to bring shoppers “innovative in-store experiences.”
“Whether you’re meeting a friend for a burger and shake, grabbing coffee along your commute, or looking for high-quality bargains to stock up the pantry at home, we will have something for everyone,” Jeff Turnas, the president of Whole Foods Market 365 said in a statement. “Our first East Coast store is a great example of how the 365 brand continues to innovate and evolve the shopping experience.”
Brooklynites can also enjoy 365 store’s first self-serve beer, cider and wine venue, cleverly named “POURiT Authority.” Customers use reloadable electronic cards and digital screens to pour (and sample) their own drinks, which the company calls the “get it your damn self” model. Plus, there will be Brooklyn-based beers featured from local favorites Threes Brewing and Other Half Brewing Company.
Shoppers at Whole Foods Market 365 can enjoy the 10,000-square-foot landscaped plaza just outside, which recently opened this summer. Designed by Enrique Norten, 300 Ashland Place will be home to the Museum of Contemporary African Diaspora Arts and a branch of the Brooklyn Public Library. The store also joins big-name retailers in the area like the new Target, Trader Joe’s, Century 21, Apple store, and Alamo Drafthouse Cinema.