Apple opened its first Brooklyn store on Bedford Avenue in Williamsburg over the summer, which many felt was the final nail in the coffin of the neighborhood’s gentrification. The company has now set their sites on another rapidly developing part of the borough, as The Real Deal reports they’ve inked a 10-year deal for a 12,000-square-foot space in the ground floor Two Trees Management’s 300 Ashland Place in Downtown Brooklyn‘s BAM Cultural District. It was an off-market deal, so there’s no asking rent, but sources say the going price for the 32-story rental tower’s retail space is $150 per square foot.
This will be Apple’s 11th location in NYC; in addition to the Williamsburg store, they have seven in Manhattan, one in Queens, and one on Staten Island. The latest announcement comes at an interesting time when Bronx officials are urging Apple CEO Tim Cook to bring a retail store to their borough. “Few brands are as recognized and admired as Apple, and an ‘Apple Bronx’ location would be another signal to the world that The Bronx is open for business. It is time for The Bronx to get its bite of the Apple!” stated a letter signed by 26 Bronx leaders.
The slab-shaped tower, designed by Enrique Norten‘s TEN Arquitectos, will have 379 apartments, 76 of which became available through the city’s affordable housing lottery in July (market-rate leasing began around the same time). The new apple store will be located in the tower’s podium, in addition to a branch of the Brooklyn Public Library, BAM’s Hamm Archives Center, and 651 ARTS. It will be fronted by a 20,000-square-foot public plaza.
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Neighborhoods : Downtown Brooklyn