‘Submerge’ yourself in Pantone’s Color of the Year at this hypnotic Chelsea installation
Photo credit: Alkenz courtesy of Artechouse
With a press preview on February 4, Artechouse NYC kicked off its 2020 season with “Submerged,” an immersive installation inspired by Pantone Color of The Year 2020, PANTONE 19-4052 Classic Blue. The new Chelsea art space dedicated to immersive digital art launched the exhibition during New York’s Fashion Week, and it will be on view until February 23, 2020. Artechouse opened in September in the 6,000-square-foot boiler room beneath Chelsea Market’s main concourse.
Artechouse is inviting visitors to surround themselves in the blue mood of PANTONE 19-4052 Classic Blue. The exhibition is the latest in the series of collaborations with artists working at the intersection of art and technology; past shows have included Refik Anadol, National Cherry Blossom Festival, and Rhizomatiks. The exhibition opened to the public on February 5th.
Artechouse is focused on putting the world’s foremost digital projection capabilities on display in the previously unused space. Sandro Kereselidze, founder and Chief Creative Officer of Artechouse, which also has galleries in Washington, DC, and Miami, said in a press release, “At Artechouse, we try to connect audiences to art in an entirely new way, stimulating minds, emotions, and imagination through multiple touchpoints. Just as musicians use the notes to evoke feelings, we as artists use color to affect the psyche and elicit powerful emotions. Our collaboration with Pantone, offered us an opportunity to utilize our state-of-the-art technology and design tools to push the possibilities and truly submerge people into color, creating an unprecedented multisensory exploration where one would not only visually take in the color but feel it all around them. We are thrilled to bring this exciting installation to a larger audience.”
Immerse into a realm of boundless blue, evocative of the infinite evening sky at dusk, the vastness of deep, serene ocean waters, and the limitless reflections in the rain.#SUBMERGE NOW OPEN at #artechousenyc pic.twitter.com/Hk1Y3KqtEN
— ARTECHOUSE (@artechouse) February 5, 2020
Photo courtesy of Artechouse
Tickets can be purchased via the Artechouse website.
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