Photo courtesy of Blue Point Brewing Company
What to do when sitting in Penn Station for hours waiting for yet another late train? A cold beer sounds like a good idea. And that’s exactly the mindset that Blue Point Brewing Company is capitalizing on with their clever albeit gimmicky new “Delayed” pilsner. The cans resemble the station’s departure board with the Long Island destinations showing as, you guessed it, “delayed.” Newsday tells us that the cans will be available at Penn Station’s Shake Shack starting Monday, followed by elsewhere in the home of the “summer of hell.”
Photo via Wiki Commons
The nod to Penn Station’s current state of disorder comes after eight weeks of infrastructure repairs began on Monday, July 10th, reducing the number of trains to Manhattan from New Jersey and Long Island by 20 percent and forcing the MTA to cancel or divert 15-weekday Amtrak trains between 6 a.m. and 10 a.m.
Blue Point, which was acquired by Anheuser-Busch three years ago, has had its brewery and tasting room in Patchogue, New York for 20 years. It’s currently Long Island’s oldest tasting room, but they’ll be moving to a larger facility soon. Blue Point president Todd Ahsmann said in a statement, “Myself, our brewers and our employees have spent a lot of time ‘delayed’ in Penn Station waiting for the train back to Long Island, albeit with a beer happily in hand. Since the delays are expected to increase during construction, we figured we would brew a beer perfect for that extended wait.”
On Monday the 14th, Blue Point will hold a launch party at Shake Shack during rush hour, from 4:00 to 8:00pm, where they’ll give free burgers to the first 100 customers to purchase “Delayed.” Ahsmann says the beer “has just the right amount of drinkability with a touch of bitterness,” thanks to a honey-like blend of three malts, floral and spicy hops, and an apple-citrus aroma.
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