Dating app Bumble will open a permanent cafe and wine bar in Soho this fall
A dating app wants to make planning first dates in New York City easier by narrowing down the choices of cafes and bars to just one. Bumble, the app that prompts women to make the first move online, is opening a permanent cafe and wine bar in Soho for people to meet, as Bloomberg first reported. Bumble Brew, opening this fall, will operate as a coffee shop during the day, with wine and small plates offered later.
Rendering of Bumble Brew courtesy of Bumble
The 70-seat cafe will feature food and drink from Delicious Hospitality and coffee from Legacy Records. But don’t expect to find any messy bites on the menu, like chicken wings or sauce-heavy food. “No spaghetti–nothing that would be awkward on a first date,” Caroline Ellis Roche, the CEO of Bumble, told Bloomberg.
Bumble Brew isn’t just for romantic hangouts, but also as a place to meet new friends or hold business meetings. The dating app recently launched Bumble Bizz, which allows users to connect with professionals in the area, and Bumble BFF, to find new friends.
Two years ago, Bumble opened a pop-up in Soho called “The Hive” as a temporary first-date spot for app users. It proved to be successful and the company opened another in Los Angeles. Bumble selected Soho for its first permanent location because New York is the app’s most active market, with 40 percent of them living in Manhattan.