Art Deco-inspired food hall opening in Midtown will offer Filipino fare, Hawaiian bites, and more

Posted On Thu, June 20, 2019 By

Posted On Thu, June 20, 2019 By In Midtown West, Restaurants

Rendering © DBOX, Inc.

Manhattan’s Garment District is getting a new food and beverage concept in early September. Located at 231 West 39th Street, The Deco Food + Drink will include a food hall, cocktail bar, and event space aimed at appealing to both office workers in Midtown and tourists known to flock to the neighborhood. On Wednesday, the food hall released its list of vendors and the line-up promises to offer a variety of cuisines, from French baked goods to traditional Filipino fare.


Rendering © DBOX, Inc.

To pay homage to the historic Garment District and 1920s New York, the food hall boasts an Art Deco design by Carpenter & Mason, as the New York Post reported last August.

The nine local vendors will offer diverse, fast-casual options at the food hall, expected to open in September. It will operate on the ground floor of the 12-story building.


Rendering © DBOX, Inc.

Founded by Doris Huang, a former executive of Godiva Chocolate, the eatery will focus on local restauranteurs and New York-brewed beer and spirits. And instead of catering to only a lunch crowd, the Deco will be open seven days a week, with a cocktail bar open late and available for parties and corporate events.

The new concept joins other food halls nearby, including Penn Station’s Pennsy, the new restaurants at Hudson Yards, like the Spanish food hall by Chef José Andrés, and the Cipriani-branded Italian food hall at Waterline Square.

See the full list of vendors below:

Antojitos El Atoradero: Getting its start at a South Bronx grocery, Antojitos El Atoradero is known for its homestyle Mexican food. The stall will offer handmade tortillas and other traditional Mexican recipes.

Beach Bistro 96: The Rockaway Beach Beach Bistro 96 will bring Brazilian fare to Midtown, offering Pasteis and Pão de Queijo.

Huli Huli: This vendor, taking its name from the state’s famed grilled chicken dish, will provide Hawaiian bites like Spam fried rice and rotisserie chicken.

Jeepney Filipino Specialists: This stall offers a spinoff of Jeepney Filipino Gastropub in the East Village, which New York Times food critic Pete Wells described as feeling like he “was parachuting into Manila,” this location will offer traditional Filipino food.

Little Tong Noodle Shop: Celebrated Chef Simone Tong, who opened her shop in the East Village two years ago, will cook up Chinese breakfast staples.

Mademoiselle by Maman: Making its debut, Mademoiselle is from the owners of French cafe Maman, found in Brooklyn, Manhattan, and Canada. The shop will serve coffee, baked goods, tartines, and sweet treats.

Mani in Pasta: Best known for its Roman-style pizza, Mani in Pasta will offer a special “Pizza Deco” for the food hall.

Papa Poule: From the team behind Maman, Papa Poule will serve its classic French-style rotisserie chicken.

Tipsy Scoop: The boozy ice scream shop will host a pop-up in front of the food hall during its first month of operation.

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All renderings © DBOX, Inc.

A version of this post originally appeared on May 16, 2019

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