Krispy Kreme opening five new NYC stores ahead of Times Square flagship

January 30, 2020

Renderings courtesy of Krispy Kreme

Iconic doughnut chain Krispy Kreme announced in June that it will bring its “doughnut theater experience” to a 45,000-square-foot retail space at the corner of 48th Street and Broadway in Times Square where visitors will be able to watch the doughnut-making process–complete with glaze waterfall–or just grab one to go at the walk-up window. It won’t open until May, but to hold you over, Krispy Kreme will soon open five new Manhattan locations, in addition to reopening their long-time Penn Station outpost after a renovation (h/t Time Out NY).

krispy kreme, times square

krispy kreme, times square

According to a press release, the Times Square location will serve more guests each year than any other Krispy Kreme location in the world, and “the world’s largest Hot Light” will attract anyone craving Krispy Kreme like moths to a flame, 24 hours a day. Inside, you can see the start-to-finish doughnut-making process from stadium-style seating. There will also be a “grab-and-go” counter with coffee and pre-packed dozens at the ready for hurried morning meeting heroes.

The Penn Station location, Krispy Kreme’s only one in NYC, has been open since 2009. It recently closed for a renovation but is reopening today. On February 4th, a second outpost will open nearby at 37th Street and Sixth Avenue, with others opening throughout the year in FiDi, the Upper West Side, Harlem, and the Bronx.

Editor’s Note: This story was originally published on June 10, 2019, and has been updated.


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