Big, glowing, ‘immersive’ Krispy Kreme flagship is opening in Times Square

Posted On Mon, June 10, 2019 By

Posted On Mon, June 10, 2019 By In Midtown, Restaurants

Iconic doughnut chain Krispy Kreme is bringing its “doughnut theater experience” to a 4,500-square-foot retail space at the corner of 48th Street and Broadway in Times Square. The area’s endless sea of tourists and commuters will now be able to watch the doughnut-making process–complete with glaze waterfall–or just grab one to go at the walk-up window (h/t Gothamist).

krispy kreme, times square

krispy kreme, times square

According to a press release, the location will serve more guests each year than any other Krispy Kreme location in the world, and “the world’s largest Hot Light” will attract anyone craving Krispy Kreme like moths to a flame, 24 hours a day. Inside, you can see the start-to-finish doughnut-making process from stadium-style seating. There will also be a “grab-and-go” counter with coffee and pre-packed dozens at the ready for hurried morning meeting heroes.

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Neighborhoods : Times Square

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