Lottery opens for 144 mixed-income units at new Chelsea rental with lots of green space, from $1,329/month

February 2, 2023

Rendering courtesy of the

 NYC Department of Housing Preservation and Development

Applications are now being accepted for 144 mixed-income apartments at the currently-under-construction development known as Ruby at 241 West 28th Street in Chelsea. Upon completion later this year, the 25-story mixed-use building will have 480 rental apartments, 8,500 square feet of ground-floor retail, landscaped gardens, and an impressive menu of amenities including rooftop pools, terraces, and lounges. The affordable units are available to New Yorkers earning between 70 and 130 percent of the area median income, or between $48,138 for a single person and $130,046 for a five-person household. Apartments range from $1,329/month for studios to $3,793 for two bedrooms.

Developed by MAG Partners and designed by COOKFOX, the building’s exterior consists of contextual masonry inspired by the neighborhood’s pre-war architecture. Ruby’s landscaped green spaces that change with the seasons are meant to convey a connection with nature.

The building’s lobby and amenity spaces surround a central courtyard and garden. Amenities will include rooftop terraces, pools and a lounge with a wet bar, fireplace and TV, and storage.

The building is being constructed through the Inclusionary Housing Program and is anticipated to receive a tax exemption through the 421(a) Tax Incentive Program of the city’s Department of Housing Preservation and Development.

Preference for 50 percent of units will be given to residents of Manhattan Community District 5. Qualifying New Yorkers can apply for the affordable units until March 27, 2023. Complete details on how to apply are available here. Questions regarding this offer must be referred to NYC’s Housing Connect department by dialing 311.

If you don’t qualify for the housing lotteries mentioned, visit’s no-fee rentals page for other apartment deals in the city.


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