UrbanSpace will open a new food hall at Union Square tech hub

August 7, 2020

Rendering of Zero Irving courtesy of RAL Development Services

Pioneering food hall operator Urbanspace is opening its latest outpost at Union Square reports the NY Post. They’ve leased 10,000 square feet at Zero Irving, the contested tech hub on 14th Street that will serve as office space, a technology training center and incubator, co-working spaces, and an event space when it opens in the first half of 2021.

Located at 124 East 14th Street, at the former site of the P.C. Richard & Son building, Zero Irving has faced opposition for years, as local preservationists and community groups felt that the rezoning required for the development should have included protections for the surrounding neighborhood, which is largely low-rise and residential.

Nevertheless, the $200 million project has been under construction for the past year. Despite the thousands of small business closings around the city, UrbanSpace founder and president Eldon Scott is confident in what will be his company’s fifth food hall in New York City. “We have the ideal business model to help the New York culinary world recover,” he told the Post.

UrbanSpace’s other locations are Urbanspace Vanderbilt near Grand Central (the first location, which opened in 2015), Lexington Avenue and 51st Street, 135 West 50th Street, and 152 West 52nd Street. They’re also behind the holiday markets in Grand Central, Union Square, Columbus Circle, and Bryant Park, as well as seasonal food market pop-ups like those at Madison Square and the Garment District.

For the Zero Irving outpost, UrbanSpace will employ its normal selection of curated food and drink vendors, along with a new interactive online ordering system.

[Via NY Post]


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