Via Wiki Commons
It’s been over two-and-a-half years since Trader Joe’s announced its plans to open a new store in a 23,000-square-foot space at 432 East 14th Street across from Stuyvesant Town, just three avenues east of their original 14th Street store. The beloved grocery store is the retail anchor tenant in the newly-constructed residential building called EVE that replaced the former Stuyvesant Post Office at that address. With leasing at the building a year in and an affordable housing lottery open, Trader Joe’s now confirms on its website that the store will open on Monday, January 6th at 8am (h/t EV Grieve).
Street View of 433 East 13th Street in June 2019; Map Data © 2019 Google
This is the store’s 10th NYC location and seventh in Manhattan. As 6sqft recently noted, “Trader Joe’s opened their original New York City location on 14th Street near Union Square 13 years ago. They’ve since added a second location on 14th and Avenue A, one at Essex Crossing, two on the Upper West Side, in Murray Hill, Soho, Rego Park, Cobble Hill, and at City Point in Downtown Brooklyn.” There are also rumors of a new location coming to the base of a new condo tower at Court Square in Long Island City.
The decision to open a second East Village location was prompted by the long lines and crowds at the Union Square store. The company is concerned that they’ll lose credibility with customers if they can’t offer a pleasant shopping experience. A second store–it will be the chain’s ninth Manhattan location–would ease some of the traffic at the original location. According to Grocery Dive, the new store will feature “local artwork and is headed by a ‘store captain’ with 14 years of experience with the company.”
Editor’s Note: This story was originally published on May 16, 2019, and has been updated to reflect new information.
- Trader Joe’s likely heading to Long Island City
- The East Coast’s largest Trader Joe’s opens at Essex Crossing
- Trader Joe’s opening second 14th Street location
Neighborhoods : East Village