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A four-star Times Square hotel will become an emergency shelter for hundreds of migrant families, Mayor Eric Adams announced on Wednesday. Located at 700 8th Avenue in Midtown West, the Row NYC Hotel will house at least 200 families, with the ability to host more in the coming weeks. The hotel, the second intake center/shelter to open for asylum seekers in the city, will offer food, medical care, casework services, and a "range of settlement options," according to a press release.
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Policy

Inside Peachy Keen, a ’70s-inspired Times Square restaurant with funky decor and comfort food

All photos courtesy of Alejandro Ramos

August 30, 2022

Inside Peachy Keen, a ’70s-inspired Times Square restaurant with funky decor and comfort food

An over-the-top dining experience bursting at the seams with color, patterns, and nostalgia opened in Times Square this summer. Peachy Keen is a sprawling restaurant with exaggerated 1970s-inspired interiors, decked out in a vibrant color scheme of coral, turquoise, orange, and pink with design elements like white ceramic tiles with pink grout and neon signs. The team behind the delightfully retro restaurant's design is Wid Chapman Architects, the hospitality experts who designed New York City hot spots like Dhamaka and the restaurant inside 70 Pine Street. Serving up inventive comfort food and funky cocktails, the all-day eatery is massive with a little over 140 seats, but pockets of tucked-away seating and banquettes provide space for private moments, too. Ahead, hear from architect Wid Chapman on how Peachy Keen's colorful menu inspired the restaurant's technicolor vibe, as well as the firm's design process and his favorite thing to order from the new restaurant.
A Times Square throwback

Nick Cave’s vibrant ‘Soundsuits’ subway station mosaics capture the energy of Times Square

All photos courtesy of MTA/Trent Reeves, unless otherwise noted

May 17, 2022

Nick Cave’s vibrant ‘Soundsuits’ subway station mosaics capture the energy of Times Square

Two new mosaics by the artist Nick Cave were unveiled in Times Square on Monday, completing a permanent artwork and marking the largest mosaic project in New York City's subway system. Commissioned by the Metropolitan Transportation Authority's public art program, the artwork, titled "Each One, Every One, Equal All," features Cave's wearable sculpture works "Soundsuits" translated into 4,600 square feet of colorful mosaic. The new artwork is part of a larger revamp of the 42nd Street station, including a new entrance and upgraded mezzanine level.
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$500M One Times Square revamp includes outdoor viewing deck, museum, and even more ads

All renderings courtesy of Jamestown

May 6, 2022

$500M One Times Square revamp includes outdoor viewing deck, museum, and even more ads

One of the most valuable advertising locations in the world will cash in on its prime location even further. One Times Square, home of the New Year's Eve ball drop, will undergo a $500 million redevelopment to become a new visitor center with a viewing deck, museum, and 12 floors of interactive "branded" experiences, developer Jamestown announced on Friday. While the 26-story building, located at 42nd Street and 7th Avenue, has been vacant for years, its exterior is covered in giant billboards. As part of the half-a-billion-dollar project, advertisers will be able to reach more consumers through immersive "digital, virtual, and augmented reality integrations" inside One Times Square.
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Historic Palace Theatre finishes 30-foot lift above Times Square

Images courtesy of TSX Broadway

May 5, 2022

Historic Palace Theatre finishes 30-foot lift above Times Square

The redevelopment of a historic Times Square theater hit a major milestone this week. L&L Holding Company on Wednesday announced the 30-foot lift of the Palace Theatre is completed after seven weeks. The project is part of TSX Broadway, a 46-story $2.5 billion mixed-use development set to open next year with a performance venue, 660-key hotel, retail, and a restored theater on the third floor. Using techniques that defied traditional engineering, the theater's lifting unlocks 100,000 square feet of retail and entertainment space.
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Target opens new store in the heart of Times Square

All photos courtesy of Target

March 31, 2022

Target opens new store in the heart of Times Square

Target next month will open a new location in one of the busiest pedestrian blocks in the city. The company's 92nd store in the greater New York City area opens in Times Square on Monday, April 3, bringing a 33,000-square-foot location to 42nd Street between 7th and 8th Avenues. Fitting in with its neon neighbors, the exterior of the new store features an illuminated sign of the company mascot Bullseye.
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City Living

New art installation is a tranquil sanctuary in the heart of Times Square

Rendering of Raúl Cordero’s Public Art Project, The Poem. Courtesy of the artist and Times Square Arts.

March 22, 2022

New art installation is a tranquil sanctuary in the heart of Times Square

Take a moment to escape the hustle and bustle of the city at this new public art installation opening in Times Square. Next month, Times Square Arts will debut Raúl Cordero's The Poem, a large-scale sculptural tower with illuminated text in its interior and cascading foliage on its exterior, reminiscent of a temple sanctuary. Guests step into the artwork and look up through 20 feet of cascading mountain laurel foliage only to see the night sky and the lines of a haiku fixed to the walls. The Poem is on view from April 8 through May 4.
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Events & Things To Do

NYC’s first ‘flying theater’ RiseNY opens in Times Square

All images courtesy of Jeremy Daniel

March 2, 2022

NYC’s first ‘flying theater’ RiseNY opens in Times Square

Starting Wednesday, visitors will be able to soar through the sky on an aerial tour of New York City in a flying theater. Located at 160 West 45th Street, RiseNY is a state-of-the-art virtual experience created and produced by Running Subway that takes participants on an exhilarating journey of the city skyline and cultural landmarks. The experience is a three-part journey starting with a film narrated by Jeff Goldblum, taking guests through the recreation of NYC's first subway station and delving into the city's global impact.
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Events & Things To Do

Historic Palace Theater begins 30-foot rise over Times Square for $2.5B TSX Broadway hotel

Image courtesy of TSX Broadway

January 12, 2022

Historic Palace Theater begins 30-foot rise over Times Square for $2.5B TSX Broadway hotel

By Michelle Cohen

One of the most city's most iconic Broadway theaters, the Palace Theater, began its rise last week to a spot 30 feet over Times Square. The 105-year-old theater is being lifted three stories as part of a $2.5 billion mixed-use development project, TSX Broadway, set to rise at 1568 Broadway. It will take six to eight weeks for the theater to achieve its final height of 30 feet.
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Architecture And Design

The 2007 Times Square Ball during construction. Image courtesy of Focus Lighting.

December 30, 2021

How the Times Square Ball is made

When midnight hits this New Year's Eve, the Times Square Ball will dazzle people just the same from five feet away or on their television. Making this magic happen is no easy feat, though. To learn a bit more about how the nearly 12,000-pound ball was created, we chatted with principal designer Christine Hope of Focus Lighting, the architectural lighting design firm that conceptualized the current ball more than 10 years ago. From engineering a new system to make all 2,688 Waterford Crystal triangles sparkle to dreaming up the magical light show that plays leading up to the ball drop, Focus Lighting shares the inside scoop on this world-famous tradition.
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New Year’s Eve ball drop in Times Square to be scaled back because of Covid

Image by Anthony Quintano via Flickr

December 27, 2021

New Year’s Eve ball drop in Times Square to be scaled back because of Covid

After announcing last month that this year's Times Square New Year's Eve celebration will return to maximum capacity, Mayor Bill de Blasio broke the news on Thursday that the celebration will be scaled back to protect attendees from the Omicron variant. Usually hosting 58,000 guests, the celebratory event will be reduced to 15,000 attendees and include additional safety measures like the use of masks. Those planning on taking part in the celebration must provide full proof of vaccination with photo identification.
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Events & Things To Do

‘2022’ numerals arrive in Times Square after cross-country trip

Image courtesy of Times Square Alliance

December 22, 2021

‘2022’ numerals arrive in Times Square after cross-country trip

The New Year has arrived in New York. The iconic seven-foot-tall numerals that sit beneath the New Year's Eve crystal ball arrived in Times Square on Monday. The numbers are available for viewing at Times Square Plaza between 46th and 47th Street until noon on December 23 until they take their place on top of One Times Square.
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Events & Things To Do

10 ways to celebrate New Year’s Eve 2021 in NYC without the Times Square crowds

Photo by Edoardo Tommasini from Pexels

December 22, 2021

10 ways to celebrate New Year’s Eve 2021 in NYC without the Times Square crowds

By Michelle Cohen

New Yorkers are emerging and socializing, but we're still being cautious. That means you might not feel like mixing and mingling with a massive crowd of revelers from all over the planet. If you’d rather enjoy a more subtle celebration, check out the events we've listed below. Note that while the parties and performances were still on the calendar at publication, some venues are canceling more populous events in the name of extra caution, so double check before heading out. For all events, you can be sure mask and vaccine-proof protocols will be in place, so plan accordingly.
2022, this way

Events & Things To Do

New Year’s Eve ball drop in Times Square will require attendees to be fully vaccinated

Photo by Kohei Kanno on Flickr

November 16, 2021

New Year’s Eve ball drop in Times Square will require attendees to be fully vaccinated

After a virtual ball drop last year because of the coronavirus pandemic, hundreds of thousands of revelers will once again gather in Times Square to ring in the new year. All attendees must show proof of vaccination and photo ID to attend the December 31 event, Mayor Bill de Blasio announced Tuesday.
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Events & Things To Do

You can ride an 11-story Ferris wheel in the middle of Times Square

Artist rendering by Anthony George

August 20, 2021

You can ride an 11-story Ferris wheel in the middle of Times Square

A new attraction coming to Times Square next week hopes to wheel in tourists. A 110-foot high outdoor Ferris wheel will open next Tuesday on the plaza between West 47th and West 48th Streets, as the New York Post first reported. Dubbed the Times Square Wheel, the limited experience runs from August 24 through September 12. The pop-up attraction is part of a larger effort by the Times Square Alliance to promote the neighborhood as the city continues to recover from the pandemic.
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Museum of Broadway to open in Times Square next summer

Rendering by Paul Bennett Architects PC

August 16, 2021

Museum of Broadway to open in Times Square next summer

The first permanent museum dedicated to Broadway will open in Times Square next year. Originally scheduled to debut in 2020 but delayed because of the pandemic, the Museum of Broadway will open at 145 West 45th Street in the summer of 2022, officials announced on Monday. The interactive experience will explore and celebrate the history and legacy of Broadway musicals, plays, and theatres.
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Events & Things To Do

New York City wants to vaccinate tourists in Times Square and Central Park

Photo of Mayor Bill de Blasio at the Empire State Building on May 1, 2021 courtesy of Michael Appleton/Mayoral Photography Office

May 6, 2021

New York City wants to vaccinate tourists in Times Square and Central Park

With tourism expected to ramp up this summer, New York City wants to be able to vaccinate visitors. On Thursday, Mayor Bill de Blasio announced plans to set up mobile coronavirus vaccination sites at tourist hotspots, like Times Square, Brooklyn Bridge Park, and Central Park. While the mayor said these hubs could be set up as early as this weekend, the state must first approve the plan as well as change a rule to allow non-New Yorkers to receive the vaccine.
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Policy

COVID vaccination site opens in Times Square for theater, film, and TV workers

Photo by Andrae Ricketts on Unsplash

April 12, 2021

COVID vaccination site opens in Times Square for theater, film, and TV workers

A coronavirus vaccination site with appointments set aside for theater, film, and television workers opened in Times Square on Monday. Last month, Mayor Bill de Blasio announced plans to open a vaccine hub on Broadway for the theater industry ahead of The Great White Way's expected reopening later this year. The newly opened site, located at 20 Times Square, will now have vaccine slots designated for TV and film actors and crew members.
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Before Times Square: Celebrating New Year’s in old New York

The Miriam and Ira D. Wallach Division of Art, Prints and Photographs: Picture Collection, The New York Public Library. (1878). New-Year’S-Day In New Amsterdam. Courtesy of NYPL Digital Collections

December 30, 2020

Before Times Square: Celebrating New Year’s in old New York

By Lucie Levine

Every year on December 31, the eyes of the world turn to Times Square. New Yorkers and revelers worldwide have been ringing in the New Year from 42nd Street since 1904 when Adolf Ochs christened the opening of the New York Times building on what was then Longacre Square with a New Year's celebration complete with midnight fireworks. In 1907, Ochs began dropping a ball from the flagpole of the Times Tower, and a tradition for the ages was set in motion. But long before Ochs and his proclivity for pyrotechnics, New Yorkers had been ringing in the New Year with traditions both dignified and debauched. From the George Washington and the old Dutch custom of “Calling,” to the rancorous tooting of tin horns, one thing is clear, New York has always gone to town for the New Year.
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The famous ‘2021’ numerals have arrived in Times Square

All photos courtesy of Times Square Alliance

December 22, 2020

The famous ‘2021’ numerals have arrived in Times Square

2021 has arrived in Times Square. The famous, seven-foot numerals are in the plaza for folks to see up-close and take photos with before they're placed on top of One Times Square underneath the famous New Year's Eve ball. The four numbers use a total of 526 LED bulbs and will be in the Times Square Plaza between 46th and 47th Streets until tomorrow at noon.
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Events & Things To Do

All photos courtesy of Airbnb

December 17, 2020

On New Year’s Eve, you can sleep in a private igloo under the Times Square Ball

"To honor the strength and resilience" of New Yorkers this year, Airbnb has teamed up with Nasdaq and Mariah Carey to offer two lucky locals (from the same household!) the chance to ring in the new year under the Times Square Ball. The 10th-floor terrace of the Nasdaq MarketSite will hold a heated igloo-like geodesic dome to get cozy in, as well as provide panoramic views of all the live, broadcasted events and performances that will be going on that night. The guests will also get a personal, virtual greeting from Mariah Carey, a $5,000 shopping credit, and dinner by a private chef.
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Events & Things To Do

Here’s what you need to know about Times Square’s virtual ball drop this New Year’s Eve

Photo credit: Countdown Entertainment, LLC, courtesy of Times Square Alliance

December 16, 2020

Here’s what you need to know about Times Square’s virtual ball drop this New Year’s Eve

In September, the Times Square Alliance announced that its annual New Year's Eve celebration will take place virtually this year, including the famous ball drop. This will be the first time in 114 years that the December 31 event will not have a crowd. But thanks to a new app developed by Jamestown, Times Square will come to the living rooms of revelers around the world. Turning the New Year's Eve experience into a video game, the app lets users create a personalized avatar, explore a virtual Times Square, play games, and live stream the countdown to midnight. Real-life musical performances, interviews, and countdowns are still happening this year but will be live-streamed instead.
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Events & Things To Do

Can Times Square ever be completely car-free?

Rendering courtesy of 3deluxe

November 10, 2020

Can Times Square ever be completely car-free?

It's been over ten years since cars were first banned in some sections of Times Square. Is it time for additional street closures along bustling Broadway? In a new design study, the Germany-based architecture firm 3deluxe has reimagined Times Square to prioritize pedestrians and cyclists, trading vehicular traffic lanes for recreational activities, landscaped features, and public transportation. The concept comes as New York and other cities continue to reexamine the value of safe public space as the fight to control the coronavirus pandemic continues.
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Krispy Kreme unveils new Times Square flagship

All photos courtesy of Krispy Kreme

August 26, 2020

Krispy Kreme unveils new Times Square flagship