Garment District Alliance

July 15, 2024

Colorful lanterns sparkle over Broadway in the Garment District

A series of colorful lanterns are now sparkling above Broadway as part of a new public art installation in Midtown. The Garment District Alliance last week unveiled "New Start, New Hope," an exhibition featuring 135 colorful lanterns illuminating three plazas between 36th and 39th Streets. Created by local artist Xin Song, the installation adds brightness and a sense of calm to one of the city's busiest areas.
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September 18, 2023

An illuminated steel whale has surfaced on Broadway

A massive, illuminated steel whale has arrived on the streets of the Garment District. Located on the Broadway pedestrian plazas between 38th and 39th Streets, "Echoes – A Voice from Unchartered Waters" is a 55-foot-long interactive art and sound installation meant to inspire deeper thought about the ways our daily routines affect the environment. Created by artist, designer, and researcher Mathias Gmachl, "Echoes" is free and open to the public through November 13. The installation is the latest public artwork sponsored by the Garment District Alliance.
February 16, 2023

See the Garment District’s new Big Button sculpture

The Garment District's iconic button & needle sculpture has been replaced with a new, permanent art installation. The Garment District Alliance on Thursday unveiled the new Big Button sculpture on the corner of Fashion Avenue and 39th Street. Designed by Local Projects and UAP Company, the sculpture measures 28 feet tall and has a 15-foot diameter aluminum button with a bright yellow automotive finish and a 32-foot brushed stainless steel needle, honoring the neighborhood's rich history in the world of fashion.
See the button
January 19, 2023

‘Living’ lantern installation offers a moment of zen in Midtown

A new animated public art installation is radiating light and tranquility in Midtown. Located on the Broadway pedestrian plazas between 39th and 40th Streets, Living Lantern is a dynamic sculpture with wooden pieces that move with the wind. Measuring roughly 14 feet tall and 20 feet wide, the illuminated lantern evokes a calming effect through shifting colors and movements. Created by NEON and Frankie Boyle, the installation is meant to serve as a beacon of hope, brightness, and a guiding light in Midtown. Open to the public for free through February 24, Living Lantern is the latest public art exhibition sponsored by the Garment District Alliance.
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October 11, 2022

The Garment District’s iconic button & needle kiosk will be redesigned

The iconic button and needle sculpture and information kiosk that has sat on a Garment District corner since the 1970s is getting a makeover. Located on Seventh Avenue and 39th Street, the new permanent art installation will be 28 feet tall and include a 15-foot diameter aluminum button and a 32-foot brushed stainless steel needle, according to the Garment District Alliance. The sculpture, which will replace the now-vacant kiosk, is set to be completed in December.
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April 18, 2022

These giant sculptures in the Garment District ‘wave hello’ to New Yorkers

New Yorkers will be greeted with outstretched arms the next time they walk through Midtown. Located on Broadway between 38th and 41st Streets, Here is a public art exhibition featuring 14 oversized sculptures with their hands raised high above their heads. Created by artist Santi Flores, Here is meant to represent unity, diversity, and individuality, and is dedicated to all New Yorkers. The installation is the latest public art exhibition to be sponsored by the Garment District Alliance and is free and open to the public until August 29.
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January 11, 2022

New art exhibit lets you walk through a glowing tunnel in the Garment District

A small section of Broadway in the Garment District has been transformed into a glowing tunnel. The Garment District Alliance today revealed Passage, an art installation consisting of 20 illuminated circles that form a tunnel for pedestrians to walk through. The art piece is interactive, with each ring radiating light and emitting sound as participants pass by them. Located on Broadway between 39th and 40th Streets, the free immersive art experience will be open to the public until February 13.
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October 15, 2021

The faces of 1,200 New Yorkers now greet visitors outside of the Port Authority bus terminal

The Port Authority bus terminal in Midtown may not be one of New York City's most beautiful places, but the world’s busiest terminal recently got a beauty boost in the form of a 40-foot-high, 600-foot-wide gallery wall that features the diverse and fabulous faces of over 1,200 New Yorkers. The Garment District Alliance (GDA) and the Port Authority of New York and New Jersey (PANYNJ) have collaborated to bring the giant photo gallery, "Inside Out: NY Together," part of an international initiative by world-renowned artist JR, to the Manhattan bus gateway.
See more smiling faces, this way
September 22, 2021

Supersized origami sculptures land in NYC’s Garment District

Seven supersized origami-inspired sculptures are now on display in Midtown Manhattan as part of the neighborhood's latest public art exhibit. Installed by the Garment District Alliance and the Department of Transportation, the exhibition, Hacer: Transformations, features brightly colored steel sculptures of animals that vary in size and resemble the paper-folding art. Created by California-based artist Hacer, the installation will be on display along Broadway between 36th and 39th Streets through November 23.
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January 15, 2021

Walk through a kaleidoscope of rotating, glimmering prisms in the Garment District

The Garment District Alliance has unveiled a new public art exhibit in the Broadway plaza between 39th and 40th Streets. Called Prismatica, it's made up of 25, six-foot-tall pivoting prisms that reflect the colors of the rainbow and turn the street a "glimmering winter kaleidoscope." The piece was created by RAW Design in collaboration with ATOMIC3 and is on view through January 30th.
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September 21, 2020

Huge hound sculptures made of recycled materials take over Midtown

Over-sized sculptures of dogs have been installed along Broadway in Midtown's Garment District. Created by artist Will Kurtz, the gigantic public art exhibit "Doggy Bags," features six sculptures of different breeds of dogs, all made out of recycled single-use materials, like plastic bags. The exhibit, which can be found between 38th and 40th Streets, will be on display through November 20.
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July 12, 2019

An urban garden will grow on a Garment District block this summer

One of the city’s busiest neighborhoods is getting a little slice of peace. The Garment District Alliance and the city's Department of Transportation unveiled a new street art installation Wednesday afternoon. The nearly 180-foot painting by artist Carla Torres, "Nymph Pond," takes up the stretch of Broadway between 37th and 38th Streets. The best part? The block with the mural is being temporarily set aside as an “urban garden” until the end of the summer.
See it here
January 11, 2019

Illuminated Garment District installation ‘Iceberg’ wants you to think about climate change

Earlier this week The Garment District Alliance unveiled "Iceberg," an immersive art installation on the Broadway pedestrian plazas along Broadway from West 37th to 38th Streets. Created by ATOMIC3 & Appareil Architecture, in collaboration with Jean-Sébastien Côté and Philippe Jean, the installation allows the public to generate a light and sound show as they pass through the metal arches of the installation, which react to the pace of each participant by turning different colors. But there’s more to it than pretty lights—the installation also carries an environmental message.
See the lights