In the middle of the night, Trump Soho gets rebranded as the Dominick Hotel
After an 11-year economic slump, local protests and multiple lawsuits, the Trump Soho condominium and hotel at 246 Spring Street has officially become the Dominick Hotel and Spa. Last month, the Trump Organization cut ties with the property after making a deal with the building’s owner, CIM Group, to step away from the hotel amid a decline in room prices. Between 11 pm on Wednesday and 3 am on Thursday, workers removed the Trump Soho lettering from the facade of the glitzy 46-story hotel, literally erasing President Trump’s association with the building.
The Dominick Hotel, photo via reincarnate_now on Instagram
The Dominick Hotel will be managed by a CIM Group affiliate and will be a part of Preferred Hotels & Resort’s Legend collection, as International Business Times reported. Reservations made prior to the rebranding will be kept.
In May, 6sqft learned that Trump Soho was suffering from a sharp decline in corporate event bookings and an increase in staff layoffs. The once $700-per-night hotel was offering rooms for just under $400 a night, a lot of less than most of the city’s five-and four-start rated hotels. Plus, Trump Soho’s Koi Restaurant closed its doors in April, blaming the election on its slump.
Even before Trump’s election, the hotel ran into issues, including complaints from neighborhood groups about zoning violations and the 2008 death of a construction worker who fell 42 stories. In 2011, there was a criminal investigation after condo buyers accused the Trump Organization of inflating sales figures; charges were later dropped.
The hotel allegedly had ties to Russian oligarchs who ran a money laundering scheme. Several people involved in the hotel have been contacted by special counsel Robert Muller, as the New York Post reported.
Notably, a hidden burial ground once sat underneath the former site of Trump Soho. The hotel was built on the site of a radical abolitionist church and its graveyard from 1811, which was not discovered until the Trump hotel’s construction commenced. After digging up actual human remains, Trump did not change or rethink the project. He moved the remains off-site to an Upstate New York lab for analysis.
[Via The Hill]