Blue Point wants to help frustrated New Yorkers with ‘What the L?’ beer

Posted On Fri, January 25, 2019 By

Posted On Fri, January 25, 2019 By In CityRealty, Transportation

Photo courtesy of Blue Point Brewing Company

The L train shutdown may be canceled, but don’t let Cuomo’s Superman tactics trick you into thinking you’ll get off unscathed. Even without a full 15-month shutdown, there will be a slew of headaches and, like beer company Blue Point Brewing Company says, “who knows what will happen next?!” And when in doubt, an adult beverage can help soften the blow, which is why Blue Point developed its new “What the L?” brew, complete with a very Williamsburg-esque label created by local graphic designer and subway artist Winston Tseng.

What the L beer, L train shutdown beer, Blue Point beer, Winston Tseng Photo courtesy of Blue Point Brewing Company

Blue Point President Jenna Lally told 6sqft of their latest endeavor:

Everyday our employees use all forms of transportation to commute to and from the brewery so we know firsthand how frustrating it can be when major plans disrupt our daily routines. Back in 2017 during the LIRR’s “Summer of Hell” (when all lines were experiencing delays), we knew we had to do something and that’s how Delayed Pilsner was born. When we then heard about the plans for the L Train shutdown, we wanted to let New Yorkers know we had their backs as we all go through these week-by-week changes together.

The choice to work with Winston Tseng seems a natural one, considering he’s become well known around town for his ironic public art pieces in response to the subway system, such as last year’s “Your Train is Delayed” and “Keep NYC Trash Free.” When we asked Tseng his thoughts on the L train situation he said:

I’m just confused by it more than anything. The latest plan sounds less terrible, but still pretty terrible at times. As we know, New Yorkers do not like train delays or schedule changes, so I’m sure there’ll be a lot of stories to come from frustrated riders. Hopefully, beer can help ease their pain.

Come April, “shutdown or no shutdown,” New Yorkers can throw back a “What the L?,” a helles-style lager with 5.2 percent ABV.


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