Rendering via Soho Lofts

Now that most of Brooklyn has been acronym-ized, developers are moving their marketing magic across state lines. First reported by Curbed, the latest moniker comes to us via developer Manhattan Building Company’s “neighborhood concept” Soho West, so dubbed because it’s south of Hoboken and west of NYC. The ‘nabe name is part of their two-phase project. The first, The Cast Iron lofts, debuted 387 rentals and 20,000 square feet of hipster-fied retail (think a yoga studio, bilingual pre-school, and nonprofit theater) last year, and the second, Soho Lofts, will be ready next month. This rental will have 377 “industrial-inspired” residences starting in the $2,000/month range, as well as “resort-style” amenities such as an infinity pool with private cabanas, 10-person sauna, Zen garden, and an arcade lounge.

Get a look inside

Located in the historic 1890 Wells Fargo building, the Wells Fargo Loft was originally used for the company’s horses and city carts. The loft, located at 299 Pavonia Avenue in Jersey City, was redesigned over the last few decades, but most recently by Jeff Jordan Architects in 2016 (h/t Architizer), who took full advantage of the ceiling heights ranging from 14 to 50 feet and amazing NYC views. To create a better live-work balance, the architects removed and reconfigured walls for a clearer separation between art studio and living spaces by using plywood and ample storage space.

See inside the unique loft

While Jersey City boasts beautiful views of Manhattan, the NJ water-front community continues to build up its own impressive skyline. In the last twenty years, 15 towers reaching more than 500 feet tall have been built, with seven more in the works. Notably, as CityRealty discovered, the latest tower rising in Jersey City at 99 Hudson Street will be the state’s tallest building, reaching a height of 889 feet. When the condominium’s construction is complete in 2019, the tower will be the 15th tallest in the country, outside of New York and Chicago.

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The New Design Project decked out a young couple’s urban residence with bursts of bold color, texture, and geometry, transforming the rustic Jersey City loft into a vibrant modern oasis. Integrated into the interior decor are several modern pieces, strategically placed among playful accents and ethnic touches–an unexpected yet seamless integration of various styles that’s become synonymous with the work of this edgy design duo.

Take a look