Times Square

Art, Midtown, Transportation

All photos courtesy of MTA/Trent Reeves, unless otherwise noted

Two new mosaics by the artist Nick Cave were unveiled in Times Square on Monday, completing a permanent artwork and marking the largest mosaic project in New York City’s subway system. Commissioned by the Metropolitan Transportation Authority’s public art program, the artwork, titled “Each One, Every One, Equal All,” features Cave’s wearable sculpture works “Soundsuits” translated into 4,600 square feet of colorful mosaic. The new artwork is part of a larger revamp of the 42nd Street station, including a new entrance and upgraded mezzanine level.

Learn more

Major Developments, Midtown, New Developments, real estate trends, Top Stories

All renderings courtesy of Jamestown

One of the most valuable advertising locations in the world will cash in on its prime location even further. One Times Square, home of the New Year’s Eve ball drop, will undergo a $500 million redevelopment to become a new visitor center with a viewing deck, museum, and 12 floors of interactive “branded” experiences, developer Jamestown announced on Friday. While the 26-story building, located at 42nd Street and 7th Avenue, has been vacant for years, its exterior is covered in giant billboards. As part of the half-a-billion-dollar project, advertisers will be able to reach more consumers through immersive “digital, virtual, and augmented reality integrations” inside One Times Square.

Details here

Construction Update, Hotels, Major Developments, Manhattan, Midtown, New Developments

Images courtesy of TSX Broadway

The redevelopment of a historic Times Square theater hit a major milestone this week. L&L Holding Company on Wednesday announced the 30-foot lift of the Palace Theatre is completed after seven weeks. The project is part of TSX Broadway, a 46-story $2.5 billion mixed-use development set to open next year with a performance venue, 660-key hotel, retail, and a restored theater on the third floor. Using techniques that defied traditional engineering, the theater’s lifting unlocks 100,000 square feet of retail and entertainment space.

Details here

Events, Midtown West

All images courtesy of Jeremy Daniel

Starting Wednesday, visitors will be able to soar through the sky on an aerial tour of New York City in a flying theater. Located at 160 West 45th Street, RiseNY is a state-of-the-art virtual experience created and produced by Running Subway that takes participants on an exhilarating journey of the city skyline and cultural landmarks. The experience is a three-part journey starting with a film narrated by Jeff Goldblum, taking guests through the recreation of NYC’s first subway station and delving into the city’s global impact.

Details here

Featured Story

Behind the Scenes, Features, holidays, Technology

How the Times Square Ball is made

By Dana Schulz, Thu, December 30, 2021

The 2007 Times Square Ball during construction. Image courtesy of Focus Lighting.

When midnight hits this New Year’s Eve, the Times Square Ball will dazzle people just the same from five feet away or on their television. Making this magic happen is no easy feat, though. To learn a bit more about how the nearly 12,000-pound ball was created, we chatted with principal designer Christine Hope of Focus Lighting, the architectural lighting design firm that conceptualized the current ball more than 10 years ago. From engineering a new system to make all 2,688 Waterford Crystal triangles sparkle to dreaming up the magical light show that plays leading up to the ball drop, Focus Lighting shares the inside scoop on this world-famous tradition.

Read more

Events, holidays, Midtown West

Image courtesy of Times Square Alliance

The New Year has arrived in New York. The iconic seven-foot-tall numerals that sit beneath the New Year’s Eve crystal ball arrived in Times Square on Monday. The numbers are available for viewing at Times Square Plaza between 46th and 47th Street until noon on December 23 until they take their place on top of One Times Square.

Find out more

City Living, Events, Manhattan, Midtown West

Artist rendering by Anthony George

A new attraction coming to Times Square next week hopes to wheel in tourists. A 110-foot high outdoor Ferris wheel will open next Tuesday on the plaza between West 47th and West 48th Streets, as the New York Post first reported. Dubbed the Times Square Wheel, the limited experience runs from August 24 through September 12. The pop-up attraction is part of a larger effort by the Times Square Alliance to promote the neighborhood as the city continues to recover from the pandemic.

Get the details

City Living, Manhattan, Midtown West, Policy

Photo by Andrae Ricketts on Unsplash

A coronavirus vaccination site with appointments set aside for theater, film, and television workers opened in Times Square on Monday. Last month, Mayor Bill de Blasio announced plans to open a vaccine hub on Broadway for the theater industry ahead of The Great White Way’s expected reopening later this year. The newly opened site, located at 20 Times Square, will now have vaccine slots designated for TV and film actors and crew members.

Learn more

holidays, Midtown

All photos courtesy of Times Square Alliance 

2021 has arrived in Times Square. The famous, seven-foot numerals are in the plaza for folks to see up-close and take photos with before they’re placed on top of One Times Square underneath the famous New Year’s Eve ball. The four numbers use a total of 526 LED bulbs and will be in the Times Square Plaza between 46th and 47th Streets until tomorrow at noon.

Find out more here

Events, holidays, Midtown

Photo credit: Countdown Entertainment, LLC, courtesy of Times Square Alliance

In September, the Times Square Alliance announced that its annual New Year’s Eve celebration will take place virtually this year, including the famous ball drop. This will be the first time in 114 years that the December 31 event will not have a crowd. But thanks to a new app developed by Jamestown, Times Square will come to the living rooms of revelers around the world. Turning the New Year’s Eve experience into a video game, the app lets users create a personalized avatar, explore a virtual Times Square, play games, and live stream the countdown to midnight.  Real-life musical performances, interviews, and countdowns are still happening this year but will be live-streamed instead.

Read more

SIGN UP FOR OUR NEWSLETTERS

Thank you, your sign-up request was successful!
This email address is already subscribed, thank you!
Please provide a valid email address.
Please complete the CAPTCHA.
Oops. Something went wrong. Please try again later.