Photo by Tia Richards for 6sqft
Target officially opened its first store in the East Village on Saturday, to mixed reviews from locals. During its grand opening, the chain recreated the storefront of CBGB, a famous punk rock club where the Ramones, Patti Smith and Blondie played, with a red-and-white awning that reads “TRGT.” Located on 14th Street and Avenue A, the design included red newspaper boxes similar to old ones of the Village Voice paper, fake fire-hydrants and a temporary facade made to look like the housing tenements of the Village in the 1970s and 1980s. Jeremiah Moss, the author behind the Vanishing New York blog, called the new store “the most deplorable commodification of local neighborhood culture I’ve ever witnessed.” As of Monday, the CBGB-themed storefront is no longer up.
It might seem like it’s been there forever, but the new East Village Target store at 14th Street and Avenue A opened its doors this week ahead of a scheduled grand opening Saturday, July 21. The small-format chain icon occupies the corner spot in the EVGB (“East Village’s Greatest Building”) rental building that opened at 510 East 14th Street this year and is now stocked and ready to supply residents (the building is 50 percent leased according to a press release from developer Extell) and the rest of the ‘hood with everything from cosmetics and cleaning supplies to apples and Amy’s Bowls to the cheap-but-funky home goods the store is famous for. Also beer.
Already, complaints about the beer selection
Rendering via Target
Retail giant Target announced on Tuesday that it will bring three new Target stores to New York City, further expanding its footprint in the Big Apple. The new stores, planned for the Upper East Side, Astoria and Staten Island, will be “small format,” tailored to the needs of shoppers in urban areas (h/t NBC). In a statement, Mark Schindele, a senior vice president of Target’s properties, said: “All three of these new stores will offer the best of Target in that borough, yet curate the assortment to meet the needs and preferences of the nearby community.”
More details here
Ambitiously dubbed EVGB–for “East Village’s Greatest Building”–Extell Development’s new rental building at 510 East 14th Street between Avenues A and B just hit the rental market. In addition to amenities like a fitness center, saltwater pool and rooftop deck, the new building is perhaps best known for its also-new retail anchor tenant, a two-level Target store, the chain’s first location in the neighborhood. The building’s 110 market-rate and 50 affordable–the lottery for those launched recently–units are expected to be ready for occupancy by April. According to the building’s just-launched website, available apartments range from studios for $3,695 a month to a three-bedroom unit for $12,425.
Take a look and find out more
Rendering via Extell Development
An Extell Development rental building in the East Village is now accepting applications for 50 newly constructed, middle-income units. Not only does the chic building at 524 East 14th Street boast amenities like a fitness center, pool and rooftop deck, it will also have a two-level Target, the chain’s first location in the neighborhood. Qualifying New Yorkers earning 70 and 130 percent of the area median income can apply for units ranging from $1,114/studios to $2,733/month two-bedrooms.
Find out if you quality
Rendering via Extell Development
With construction wrapping up, Extell Development’s two-tower rental complex on 500 and 524 East 14th Street got new renderings this week, revealing luxury amenities and ground-floor retail, including Target, the store’s first East Village location. Opening in July, the popular chain will sit in one building of Extell Development’s complex, which was designed by Beyer Blinder Belle. According to CityRealty, the “flexible format” Target will span 9,649 square feet on the ground floor and 17,705 square feet in the cellar of 500 East 14th Street. The development will also include 160 total new rental apartments, with 32 set aside for low-, moderate- and middle-income households.
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Rendering of LES Target courtesy of Beyer Blinder Belle
New York City is experiencing a Target-takeover. The retailer has just signed a lease to open a 22,500 square-foot store in the Lower East Side at Essex Crossing, a 1.9 million-square-foot development stretching across several Manhattan blocks. As the Wall Street Journal reports, the new store will be located on the second floor of 145 Clinton Street, a 15-floor tower currently under construction. A Trader Joe’s supermarket will be on the lower level and apartments will be housed above.
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Big-box retailer Target is opening its newest store across from Macy’s in Herald Square. The store will be the anchor tenant of a 92,000-square-foot retail complex owned by Empire State Realty Trust that will offer more of the usual suspects, in this case Sephora, Swatch and Foot Locker, all behind a new Studios Architecture-designed curtain wall, according to the New York Post.
find out who else is getting a Target
Over the summer, Chinese developer Xinyuan Real Estate filed plans to build a seven-story, 105,305- square-foot condominium at 615 Tenth Avenue in Hell’s Kitchen, their second NYC project after the Oosten in Williamsburg. The address had formerly been home to a Hess gas station until Xinyuan bought the site last January for $57.5 million. Their new 82-unit project, dubbed Hudson Garden, will also have a 29,000-square-foot retail base along the western blockfront between West 44th and 45th Streets, for which the Post reports Target has signed a lease.