After Macy’s announced yesterday that their annual July 4th Fireworks display in NYC would go on despite the pandemic, headlined by John Legend, Mayor de Blasio said in his press conference today that the show will take on a new life this year. There will be five-minute “brief but mighty” bursts of fireworks throughout the five boroughs from June 29th through July 1st, culminating in a finale on Saturday, July 4th, which will be televised from the top of the Empire State Building. On their website, Macy’s says they “expect to announce details of the reimagined event soon.”
Rendering courtesy of FXCollaborative
Macy’s, which recently announced plans to close 125 department stores over the next several years, is still hoping to cash in on the thriving office market by building an office tower above its Herald Square flagship store in Midtown. The retail icon revealed that it has proposed the construction of 1.5 million square feet of office space, a sky lobby, and public improvements to the surrounding area, the Wall Street Journal reports. The proposed tower would rise between 700 and 950 feet with, according to renderings revealed by YIMBY, a glass façade, setbacks, and a crown. The department store below could confer it with supertall status (984 feet or taller).
Map via Google Maps/Macy’s
It’s almost time for the Macy’s Thanksgiving Day Parade, and with 2.5 miles of public viewing areas along the route this year, anyone eager to claim a good spot should be able to with a little planning. This interactive map put together by the parade organizers outlines the stretches that have the best views as well as all the areas that will be restricted to the public. The map also notes where you can find essentials like restrooms, coffee, and food.
Photo courtesy of Macy’s, Inc.
Since New York City invented the Holiday Season as we know it, it’s only fitting that this city kicks things off in fine form. Thankfully, the good folks at Macy’s have been doing just that since 1924, when they sent the very first Macy’s Thanksgiving Day Parade sauntering down Broadway. The Parade has been synonymous with Thanksgiving for more than 90 years, and it has more secrets up its sleeve than it has balloons in the air. From “balloonatics” and “falloons” to the only time in history the parade was canceled, here are 10 things you might not know about the Macy’s Thanksgiving Day Parade.
Photo from the 2014 Brooklyn Bridge display, via Flickr cc
For the first time since 2014, Macy’s will move its Fourth of July fireworks to the Brooklyn Bridge, and this year’s display will “add three times more pyrotechnic firepower,” according to a press release, with more spectacular effects being set off across the entire bridge, as well as from four barges off the shore of the South Street Seaport District’s Pier 17. The 43rd annual event, the largest July 4th celebration in the nation, will see the launch of “tens of thousands of shells and effects.”
Shoppers check out a holiday window, via The Library of Congress
Santa rode in on his sleigh at the end of the Macy’s Thanksgiving Day Parade, and you know what that means: It’s officially the holiday season in New York. It’s fitting that Macy’s heralds the beginning of our collective good cheer since R. H. Macy himself revolutionized the holiday season when he debuted the nation’s very first Christmas Windows at his store on 14th Street in 1874. Since then, all of New York’s major department stores have been turning merchandise into magic with show-stopping holiday window displays. Historically, New York’s holiday windows have deployed a combination of spectacle, science, and art, with cutting-edge technology and the talents of such luminaries as Andy Warhol, Salvador Dali, and Robert Rauschenberg. From hydraulic lifts to steam-powered windows, take a look back at the history of New York’s holiday windows, the last word in high-tech, high-design holiday cheer.
There are 2.5 miles of public viewing along the parade route in NYC; this interactive map can help you find a great spot instead of getting lost in the crowd. The map, from the fine folks behind the parade, outlines when the parade will pass by, which streets have the best public views (6th Avenue from West 59th to West 38th Streets gets the thumbs-up) and which ones are restricted, such as Central Park South at Columbus Circle. Also marked are all-important things like coffee, food, and restrooms.
Via Tishman Speyer/ The Wheeler building site
Tishman Speyer last April unveiled plans to revamp the Macy’s building at 422 Fulton Street in Downtown Brooklyn by building a 10-story office tower on top of it. Now, new renderings have been released this week of the building, known as the Wheeler, highlighting the design’s fusion of 19th century and Art Deco architecture. A 256-foot tall glassy addition to the historic department store will add over 840,000 square feet of commercial space, according to YIMBY.
Pilgrim balloon in 1946. Photo via Macy’s Inc.
There are many famous traditions synonymous with New York City, and Macy’s Thanksgiving Day Parade is at the top of that list. The first parade marched down Broadway in the winter of 1924, and in the years since, it’s grown into an event with more than 3.5 million spectators. The parade is also televised on both NBC and CBS and boasts a whopping 50 million viewers. And like any long-standing NYC institutions, the history behind the festivities and larger-than-life balloons is certainly interesting.
As part of a strategy to shore up its flagging retail business, Macy’s is considering providing New York City with more public park space right on the rooftop of its Herald Square flagship store, the New York Post reports. Doug Sesler, EVP of Real Estate for the chain, said in an investor presentation Tuesday that the store was “Exploring ways to activate upper levels (e.g.rooftop) and overall property while retaining Macy’s store and presence.” To attract shoppers and add more excitement to the shopping experience, Macy’s execs are looking at plans to develop the rooftop of the 2.2 million square-foot 34th Street store, including restaurants, green space, trees and benches.