Cetra Ruddy

Architecture, Greenwich Village, New Developments, Union Square

An “oversized Silicon Alley” is what some are calling Mayor de Blasio’s plan to transform Union Square and its southern stretches into the city’s next tech hub. The main component so far is the massive Union Square Tech Hub proposed to replace the P.C. Richard & Son building on East 14th Street, but Councilwoman Rosie Mendez and the Greenwich Village Society for Historic Preservation are advocating that, in exchange for the building, the city rezone the surrounding blocks to prevent an influx of out-of-scale development. Despite their oppositions, CetraRuddy has revealed on their site two environmentally friendly proposals for the site at 799 Broadway, the former home of the St. Denis Hotel at the southwest corner of East 11th Street. Spotted by CityRealty, the 240-foot, 17-story office building would be the first catering to the Mayor’s tech dreams, though the renderings are merely conceptual at this point.

All the renderings and details ahead

Architecture, City Living, real estate trends, Technology, Top Stories

crain's real estate conference, serving growing nyc population, housing crisis

As more and more people move to the Big Apple, the city is running out of room to house all of them. According to Mark Ginsberg of Curtis & Ginsberg Architects, even if the city were developed to the maximum capacity legally allowed, this would still only be enough room to house 9.5 million New Yorkers. Building up every square foot that has been zoned for development is impossible and the city’s population is projected to pass 9 million by 2040. At a real estate conference hosted by Crain’s last week architects from five different firms laid out their plan to serve the city’s swelling population and each focused on a specific borough.

See the proposals

Architecture, hudson yards, New Developments

CetraRuddy, Chetrit Group, Hudson Yards

Back in September, the developer Joseph Chetrit filed plans to build a 48-floor mixed-use tower with 421 hotel rooms and 135 residential units in the Hudson Yards neighborhood. Now, the wait is over as renderings of Chetrit Group’s proposed tower at 541-545 West 37th Street have officially been revealed. As CityRealty learned, CetraRuddy Architecture is designing the high-tech skyscraper, which is expected to rise 622 feet and overlook the future Hudson Boulevard Park. The building will span 621,000 square feet and include exhibition, retail, hotel and residential spaces.

More details and renderings

New Developments, Upper East Side

Photo: DBOX for Macklowe Properties

Harry Macklowe, the P.T. Barnum of developers and never one to miss a chance to nibble the tallest branches, has found an 18-foot fiberglass giraffe (plus elephants and rhinos) to do just that. And not to be outdone by the live giraffe used in marketing a Rem Koolhaas (the P.T. Barnum of starchitects, if you will) building outside Paris (Or by Richard Pandiscio’s now-retired beaver) Macklowe has decided that an entire life-sized safari of zoo animals is just the thing to remind people that the vast terraces at his new glass-walled condo at 200 East 59th Street with a “Miami Beach look” are big enough to house an entire circus, the Wall Street Journal reports. Macklowe said the idea was born in a staff meeting where said terraces were touted, and that the critters were sourced in Southampton, NY.

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