Rhonda Sassoon sells Soho’s famous ‘Dean & Deluca loft’ for $5.2M

July 19, 2021

Listing images courtesy of Douglas Elliman

This past December, Rhonda Sassoon, fourth wife and widow of famed hairdresser Vidal Sassoon, listed her stunning Soho loft. The home at 133 Wooster Street has come to be known as the “Dean & Deluca loft,” as Sassoon bought it from the grocer’s co-founder Jack Ceglic, who created his cookbook in the kitchen. Sassoon had hoped to break even on the sale–she purchased it for $5.8 million in 2014, the same price she recently listed it for–but property records show that the 3,600-square-foot apartment closed last month for $5.2 million.

As 6sqft previously described:

As the New York Times tells us, Ceglic, who is a painter, bought the loft with Joel Dean in 1969 (before the lofts of Soho were legal for residential use) for a mere $20,000. Ceglic originally designed the white walls and industrial shelving as a nod to the building’s early days as a doll factory. It was in 1977, that he and Dean teamed up with Giorgio DeLuca to open the original Dean & DeLuca not even a block away on Prince Street.

Rhonda, who goes by Ronnie, saw the apartment when it was one of the first lofts ever featured in the New York Times. Years later, after her husband Vidal Sassoon passed away in 2012, and she and her new partner, filmmaker James Crump, were looking for a new place in the city, she got word that it was on the market.

She, too, featured the home in the New York Times’ T Magazine in 2017, where she said that they decided to keep it mainly how they bought it. “We feel like this place is living history, which is one of the reasons we didn’t want to alter it,” she said.

It appears that Sassoon now resides in Beverly Hills. Scott Allison and Dennis St.Germain had the listing for Douglas Elliman.

courtesy Douglas Elliman

Throughout the loft, you’ll find the original plank floors, “now enameled in an ethereal white,” as the listing states, as well as  11-foot tin ceilings, and seven cast-iron columns that help divide the space. Other features include 15 new wood windows and the western wall of floor-to-ceiling bookshelves that is equipped with a sliding 12-foot panel “that can offer a white wall backdrop to any of the spaces that run its length.”

As the listing describes, “The current owner has capitalized on the romanticism of early loft living by having an open flow from living, to dining, to sleeping largely divided in simple terms by furniture, art and other subtle suggestions of division…”

The large bath area has dual-facing center-of-room sinks, a soaking tub, and two walk-in closets… perfect for someone with salon experience.

133 Wooster Street was built in 1900. It’s a classic Soho cast-iron loft and has just 12 co-op units.


Listing images courtesy of Douglas Elliman

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