New IKEA, LEGO collaboration makes it fun to clean up toys

Posted On Fri, August 28, 2020 By

Posted On Fri, August 28, 2020 By In Design, Furniture

Courtesy of IKEA

For parents tired of picking up and stepping on their kids’ pesky LEGO blocks, a new collaboration between the toy company and IKEA may be a perfect solution. The companies on Thursday unveiled their BYGGLEK collection, which includes a series of storage boxes for kids that have LEGO studs on them, perfect for both storing the toys and playing with them. The collection will be available at IKEA stores beginning October 1.

“Where adults often see a mess, children see a stimulating, creative environment, and BYGGLEK will help bridge the gap between these two views to ensure more creative play in homes around the world,” Andreas Fredriksson, designer at IKEA of Sweden, said.”Plus, the BYGGLEK collection seamlessly fits in with other IKEA products, making it possible for your child’s creativity to become a unique piece of decor at home.”

The collection has four different products, a set of three small boxes, two larger boxes, and one set of LEGO bricks to “kick-start the experience.” The boxes are compatible with any existing LEGO sets and kids can build inside and outside of the boxes, even connecting some of the boxes together.

The playful and functional storage boxes let kids “play, pause, and replay” without leaving the pieces scattered all over.

“At the LEGO Group we have many great models, and some of them are very complex,” LEGO designer Rasmus Buch Løgstrup said. “With BYGGLEK, we wanted to make something simple and intuitive you could play with from the moment you open the box, that also works for a five-year-old, or mom and dad. There are no building instructions. The box itself can be a house, a swimming pool, a sports arena. There is no right or wrong.”

The collection includes a 201-piece LEGO brick set for $14.99 that contains a selection of existing bricks and play starter items in different colors and sizes. The storage boxes range in price from $9.99 to $14.99.

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All photos courtesy of IKEA

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