Jeff Simpson, the CEO of Greystone Development, is due to celebrate his ten year anniversary with the company this February. In his decade with the real estate firm, founded in 1992, he has overseen Greystone’s reemergence into the New York market by tapping into emerging neighborhoods around the city. Before he joined Greystone, Simpson worked with the Equity Office Properties team, helping reposition a number of their New York City office buildings, and oversaw over $100 million of redevelopment projects for Jones Lang LaSalle.
Simpson has more or less done it all when it comes to real estate, holding roles in investment, construction, engineering and management across all sectors of the market. At Greystone, he oversees the firm’s development team, managing new acquisitions as well as design, construction, sale and leasing. CityRealty spoke with Simpson on how the company has distinguished itself as a New York developer since it ramped up its investments in 2012, taking on projects in City Island, Brooklyn and Harlem. He also filled us in on new projects the company will debut next year—and the one development that’s most meaningful to him.