Artist rendering by Anthony George

A new attraction coming to Times Square next week hopes to wheel in tourists. A 110-foot high outdoor Ferris wheel will open next Tuesday on the plaza between West 47th and West 48th Streets, as the New York Post first reported. Dubbed the Times Square Wheel, the limited experience runs from August 24 through September 12. The pop-up attraction is part of a larger effort by the Times Square Alliance to promote the neighborhood as the city continues to recover from the pandemic.

Get the details

Rendering by Paul Bennett Architects PC

The first permanent museum dedicated to Broadway will open in Times Square next year. Originally scheduled to debut in 2020 but delayed because of the pandemic, the Museum of Broadway will open at 145 West 45th Street in the summer of 2022, officials announced on Monday. The interactive experience will explore and celebrate the history and legacy of Broadway musicals, plays, and theatres.

Find out more

Photo by Andrae Ricketts on Unsplash

A coronavirus vaccination site with appointments set aside for theater, film, and television workers opened in Times Square on Monday. Last month, Mayor Bill de Blasio announced plans to open a vaccine hub on Broadway for the theater industry ahead of The Great White Way’s expected reopening later this year. The newly opened site, located at 20 Times Square, will now have vaccine slots designated for TV and film actors and crew members.

Learn more

All photos courtesy of Times Square Alliance 

2021 has arrived in Times Square. The famous, seven-foot numerals are in the plaza for folks to see up-close and take photos with before they’re placed on top of One Times Square underneath the famous New Year’s Eve ball. The four numbers use a total of 526 LED bulbs and will be in the Times Square Plaza between 46th and 47th Streets until tomorrow at noon.

Find out more here

All photos courtesy of Airbnb

“To honor the strength and resilience” of New Yorkers this year, Airbnb has teamed up with Nasdaq and Mariah Carey to offer two lucky locals (from the same household!) the chance to ring in the new year under the Times Square Ball. The 10th-floor terrace of the Nasdaq MarketSite will hold a heated igloo-like geodesic dome to get cozy in, as well as provide panoramic views of all the live, broadcasted events and performances that will be going on that night. The guests will also get a personal, virtual greeting from Mariah Carey, a $5,000 shopping credit, and dinner by a private chef.

Read more

Photo credit: Countdown Entertainment, LLC, courtesy of Times Square Alliance

In September, the Times Square Alliance announced that its annual New Year’s Eve celebration will take place virtually this year, including the famous ball drop. This will be the first time in 114 years that the December 31 event will not have a crowd. But thanks to a new app developed by Jamestown, Times Square will come to the living rooms of revelers around the world. Turning the New Year’s Eve experience into a video game, the app lets users create a personalized avatar, explore a virtual Times Square, play games, and live stream the countdown to midnight.  Real-life musical performances, interviews, and countdowns are still happening this year but will be live-streamed instead.

Read more

Rendering courtesy of 3deluxe

It’s been over ten years since cars were first banned in some sections of Times Square. Is it time for additional street closures along bustling Broadway? In a new design study, the Germany-based architecture firm 3deluxe has reimagined Times Square to prioritize pedestrians and cyclists, trading vehicular traffic lanes for recreational activities, landscaped features, and public transportation. The concept comes as New York and other cities continue to reexamine the value of safe public space as the fight to control the coronavirus pandemic continues.

Get the details

All photos courtesy of Krispy Kreme

Just like their doughnuts, Krispy Kreme says its new 24-hour Times Square flagship will be “fresh and one-of-a-kind.” Opening on September 15, the massive, immersive new shop will feature the world’s largest glaze waterfall, a doughnut-making theater, and the ability to produce 4,560 doughnuts an hour.

Read more

Photograph by Maria Baranova-Suzuki courtesy of Times Square Arts.

With the new ban on single-use plastic bags hitting New York on March 1, a conversation has been started–and in some cases, continued–about the effects of our consumption on future generations. As important and complex as the topic may be, award-winning Brooklyn-based artist, puppet designer, and director Robin Frohardt has found a way to shine a creative light on consumption, conveniences, and the impact of single-use plastics. Located in Times Square, “The Plastic Bag Store” is an immersive, site-specific public art installation and three-act puppet show, on view from March 18 to April 12 at 20 Times Square.

Find out more

Photos by Ian Douglas

Times Square Arts debuted the 2020 Times Square Valentine Heart yesterday, a tradition that started in 2009. This year’s installation, Heart Squared, was selected by the Cooper Hewitt Smithsonian Design Museum and designed by MODU and Eric Forman Studio. The sculpture is composed of a 10-foot-tall cubic steel lattice structure that approximates the form of an anatomical heart and 125 mirrors that are suspended within and tilted at various angles to create a kaleidoscopic collage of the urban environment. The arrangement of the mirrors might seem random at first but they’re precisely calibrated to form an anamorphic projection—meaning that the mirror array creates a surprise image when viewed from a specific vantage point, which is marked on the ground with white paint.

Read more