Minimodel maven Eiran Gazit’s latest project is anything but small: The former Israeli soldier and his team are putting the finishing touches on Gulliver’s Gate, a sprawling exhibit of the world made of minimodels set to open on April 4 in a 49,000-square-foot space at 216 West 44th Street in Times Square, reports Crain’s. The $40 million extravaganza represents a decade of dreams and hard work for Gazit, in this case the chief dreamer, plus years of seeking investors, coordinating with dozens of artists around the world and months of installation.

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The first New Year’s Eve ball to drop in Times Square in 1907

In 1904, the New York Times moved from the City Hall are to the triangular piece of land at the intersection of 7th Avenue, Broadway, and 42nd Street. People thought they were crazy for moving so far uptown, but this was the same year the first subway line opened, passing through what was then called Longacre Square. Not only did their new Times Tower have a printing press in the basement (they loaded the daily papers right onto the train and got the news out faster than other papers), but it was the second-tallest building in the city at the time. To honor this accolade, the company wanted to take over the city’s former New Year’s Eve celebration at Trinity Church, and since the church elders hated people getting drunk on their property, they gladly obliged. So to ring in 1905, the Times hosted an all-day bash of 200,000 people that culminated in a midnight fireworks display, and thus the first New Year’s Eve in Times Square was born. But it wasn’t until a few years later that the famous ball drop became tradition.

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Ten affordable apartments, literally steps away from Times Square, will be up for grabs starting tomorrow for qualifying applicants. Located at 301 West 46th Street, the units are part of the newly-opened Riu Times Square, a $106 million luxury hotel development that includes eight condos and an HPD housing component that distributes the ten aforementioned below-market units across seven floors of the 29-story tower. Rents start at $1,486/month for two-bedrooms, and $1,709/month for three-bedrooms. Apartments have been priced for households of two to six people earning between $52,355 and $84,100. 

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Mayor de Blasio first started pushing to corral the costumed characters and topless performers in Times Square last August, and now almost a year later work has begun on a reconfiguration of the area, reports the Daily News. A preliminary map that divided the plazas into three zones was released in September, but a new, final version was issued on Wednesday. Called “TSq Plaza Rules Cheat Sheet,” it splits the tourist mecca into Chill Zones (places to “sit, nosh, meditate, take in the sites”), De$ignated Activity Zones (“commercial activities, street entertainment, posing for photos, vendors of expressive matter… in exchange for compensation, donation, or tips”), and Express Lanes (“pedestrian through lanes, NYC style”). After the City Council passed legislation eight weeks ago that gave the Department of Transportation the power to relocate the performers and ticket sellers, workers began painting the colored lines to delineate the zones on Wednesday night.

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Shanghai-based architecture firm 100architects noticed how New Yorkers are always trying to get out of Times Square as fast as possible, which made them wonder if there was a way to engage people in the urban setting without them having to deal with the chaos at street level. That’s where their proposal for Vertical Times comes in (h/t Architizer). The 180-foot-tall tower is a stack of six cylindrical glass pods along a central column that “multiplies the intended space for public recreation in a vertical way.” Within these spaces would be a carousel, ball pit, hammock plaza, sky garden, restaurant, and bar.

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Today’s your last chance to catch three professional climbers and one “daredevil amateur” scale a 100-foot-tall billboard in Times Square. The three-dimensional advertisement is for Toyota’s new RAV4 Hybrid and features a scale-able rock-climbing wall that rises ten stories and is mounted along the northeast corner of the DoubleTree Hotel at 1568 Broadway (47th Street and 7th Avenue).

The wall has a 96-foot vertical climb with more than 100 hand holds for the team of five climbers, made up of Christina Fate and her fiance, RAV4 Rally driver Ryan Millen, David Morton, an expert climber and technical consultant for the project, and veteran ice climbers and mountain guides Eric and Adam Knoff.

Should more interactive advertisements come to Times Square?

At a public hearing yesterday the Landmarks Preservation Commission approved a plan drawn up by Platt Byard Dovell White Architects (PBDW) for Maefield Development to raise the historic 1913 Palace Theater 29 feet in order to accommodate expanded facilities and new retail space underneath. The decision isn’t sitting well with preservationists, but the exterior of the theater was replaced in the early 1990s to make way for the 45-story adjacent DoubleTree hotel, and as the Wall Street Journal reports, the actual theater space is an interior landmark and the $2 billion redevelopment project will restore the decorated interior and add 10,000 square feet of theater facilities.

More on the history and future of the Palace Theater

Earlier this week, the five-star Marriott EDITION hotel, slated to tower over Duffy Square, broke ground. The 39-story, 517-foot tall building is being developed by a partnership between the Witkoff Group, Howard Lorber’s New Valley LLC, Winthrop Realty Trust, and Maefield Development. Going by the invented address of 20 Times Square (701 Seventh Avenue), the 370,000-square-foot tower will be the first hotel to rise directly along the Square’s “bow-tie” area since Gary Barnett opened the W Times Square in 2000.

Taking full advantage of its coveted, highly-trafficked location, the project will contain 76,000 square feet of retail and food and beverage space, as well as an outdoor roof terrace. Its six-story podium anchors the northeast corner of 47th Street and Seventh Avenue and will be wrapped by a 120-foot-tall, 18,000-square-foot LED display, which according to the Witkoff Group, “will be one of the largest and most technologically advanced in the world today.”

More details and renderings ahead

Last week, Morgan Stanley unveiled a set of seven modernized LED signs at the base of its headquarters building at 1585 Broadway in Times Square. The digital billboards, which took five months to replace, feature six million LED pixels that can display up to 281 trillion colors. The screens replace the iconic amber ticker that stood at the lower three floors of the Gwathmey, Siegel & Associates-designed building for more than 20 years.

Since the sign was inspired by similar signage at Bloomberg’s 731 Lexington Avenue, the bank spent nine months working with Bloomberg’s internal creative agency to develop its content. With custom-built technology by British-based Framestore, the screens can display updated imagery and data at all times. The sign’s fact sheet (PDF) notes that the displays will be operational 19 hours a day and will display 2,100 pieces of distinct content, including 855 news headlines and real-time data of eight global indices.

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