All photos courtesy of Times Square Alliance 

2021 has arrived in Times Square. The famous, seven-foot numerals are in the plaza for folks to see up-close and take photos with before they’re placed on top of One Times Square underneath the famous New Year’s Eve ball. The four numbers use a total of 526 LED bulbs and will be in the Times Square Plaza between 46th and 47th Streets until tomorrow at noon.

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All photos courtesy of Airbnb

“To honor the strength and resilience” of New Yorkers this year, Airbnb has teamed up with Nasdaq and Mariah Carey to offer two lucky locals (from the same household!) the chance to ring in the new year under the Times Square Ball. The 10th-floor terrace of the Nasdaq MarketSite will hold a heated igloo-like geodesic dome to get cozy in, as well as provide panoramic views of all the live, broadcasted events and performances that will be going on that night. The guests will also get a personal, virtual greeting from Mariah Carey, a $5,000 shopping credit, and dinner by a private chef.

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Photo credit: Countdown Entertainment, LLC, courtesy of Times Square Alliance

In September, the Times Square Alliance announced that its annual New Year’s Eve celebration will take place virtually this year, including the famous ball drop. This will be the first time in 114 years that the December 31 event will not have a crowd. But thanks to a new app developed by Jamestown, Times Square will come to the living rooms of revelers around the world. Turning the New Year’s Eve experience into a video game, the app lets users create a personalized avatar, explore a virtual Times Square, play games, and live stream the countdown to midnight.  Real-life musical performances, interviews, and countdowns are still happening this year but will be live-streamed instead.

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Rendering courtesy of 3deluxe

It’s been over ten years since cars were first banned in some sections of Times Square. Is it time for additional street closures along bustling Broadway? In a new design study, the Germany-based architecture firm 3deluxe has reimagined Times Square to prioritize pedestrians and cyclists, trading vehicular traffic lanes for recreational activities, landscaped features, and public transportation. The concept comes as New York and other cities continue to reexamine the value of safe public space as the fight to control the coronavirus pandemic continues.

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All photos courtesy of Krispy Kreme

Just like their doughnuts, Krispy Kreme says its new 24-hour Times Square flagship will be “fresh and one-of-a-kind.” Opening on September 15, the massive, immersive new shop will feature the world’s largest glaze waterfall, a doughnut-making theater, and the ability to produce 4,560 doughnuts an hour.

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Photograph by Maria Baranova-Suzuki courtesy of Times Square Arts.

With the new ban on single-use plastic bags hitting New York on March 1, a conversation has been started–and in some cases, continued–about the effects of our consumption on future generations. As important and complex as the topic may be, award-winning Brooklyn-based artist, puppet designer, and director Robin Frohardt has found a way to shine a creative light on consumption, conveniences, and the impact of single-use plastics. Located in Times Square, “The Plastic Bag Store” is an immersive, site-specific public art installation and three-act puppet show, on view from March 18 to April 12 at 20 Times Square.

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Photos by Ian Douglas

Times Square Arts debuted the 2020 Times Square Valentine Heart yesterday, a tradition that started in 2009. This year’s installation, Heart Squared, was selected by the Cooper Hewitt Smithsonian Design Museum and designed by MODU and Eric Forman Studio. The sculpture is composed of a 10-foot-tall cubic steel lattice structure that approximates the form of an anatomical heart and 125 mirrors that are suspended within and tilted at various angles to create a kaleidoscopic collage of the urban environment. The arrangement of the mirrors might seem random at first but they’re precisely calibrated to form an anamorphic projection—meaning that the mirror array creates a surprise image when viewed from a specific vantage point, which is marked on the ground with white paint.

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Renderings courtesy of Krispy Kreme

Iconic doughnut chain Krispy Kreme announced in June that it will bring its “doughnut theater experience” to a 45,000-square-foot retail space at the corner of 48th Street and Broadway in Times Square where visitors will be able to watch the doughnut-making process–complete with glaze waterfall–or just grab one to go at the walk-up window. It won’t open until May, but to hold you over, Krispy Kreme will soon open five new Manhattan locations, in addition to reopening their long-time Penn Station outpost after a renovation (h/t Time Out NY).

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Rendering courtesy of TSX Broadway

A mixed-use development project hopes to bring even more bright lights and theatrics to Times Square. A team of developers, led by L&L Holding Company, will provide the ultimate New Year’s Eve experience at its new luxury hotel, part of the plan to transform the historic Palace Theatre into TSX Broadway. New renderings of the $2.5 billion project, which involves raising the theater more than 30 feet and building a 669-room hotel above it, show off suites with perfect views of the Times Square ball drop, the neighborhood’s first outdoor stage, and immersive retail experiences.

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Photo by Ian Hardy for Countdown Entertainment

The new year has arrived in New York City…at least in numbers. Two seven-foot-tall numerals, the “2” and “0” in 2020, are currently on display in Times Square, offering the public a chance to snap a photo with the famous digits before they are placed on top of One Times Square. The 2020 signage sits below the crystal-filled New Year’s Eve ball and will light up at midnight on December 31, marking the start of a new decade.

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