Mark Cuban Opening Upscale Movie Theater at Bjarke Ingels’ Via 57 West
The lucky residents of Bjarke Ingels’ Via 57 West tetrahedron will not only get starchitecture bragging rights and access to the 22,000-square-foot courtyard and amenities such as a swimming pool and gold simulator, but they’ll also have a state-of-the-art, eight-screen movie theater right in the building.
According to the Wall Street Journal, the Durst Organization has teamed up with Landmark Theatres, owned by billionaire entrepreneurs Todd Wagner and Mark Cuban of “Shark Tank” fame. The 30,000-square-foot theater will take up residency within the 45,000 square feet of ground-floor retail space in Via, which will also welcome the American Kennel Club’s dog-care center and a location from Livanos Restaurant Group.
Durst owns the entire 57 WEST mixed-use superblock development, spanning from West 57 to 58th Street and 11th to 12th Avenues. In addition to Bjarke’s 709-unit rental building, the block includes the Helena and the Frank. Jonathan (Jody) Durst, President the organization, said in a press release: “The 57 WEST superblock has been an enormous catalyst for Manhattan’s Far West Side. This area was in dire need of a great movie theater. We are thrilled to bring an iconic, storied theater name like Landmark Theatres to the thousands of residents, workers and tourists flocking to the area. Landmark is more than a theater, it is a cultural amenity and meeting place for our creative community and the film industry in New York City.”
The theater will boast a light tube display in the entrance, leather reclining seats, leaser projection technology, and a private bar for special events. It’s expected to open in the spring of 2017.
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Theater renderings via Rael Architecture(s); Construction shots via 6sqft