A French-style McDonald’s debuts in Chelsea

Posted On Mon, February 13, 2017 By

Posted On Mon, February 13, 2017 By In From Our Partners

America may have started the fast-food chain restaurant, but France perfected it. McDonald’s has been testing a new kind of restaurant design overseas, and today debuted the first U.S. restaurant based on the concept at 809 Sixth Ave. The French-style McDonald’s has three distinctive features: its architecture, concierges and a standalone McCafe with an expanded pastry collection.

“We really invested here to try to disrupt one of the hardest places to do business and one of the most rewarding,” says PJ Fonseca, the franchisee who owns the new Chelsea restaurant. “We’re changing the culture to make it customer-facing.”

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  • Zach Marcus

    Looks like a nice design, btw. But ordering kiosks? No thank you. It would be much nicer if McDonald’s were to bring back McDonaldland, because McDonaldland was what they used to keep the business up and running and make their places more entertaining. Ordering machines never add value to any property, just like a swimming pool doesn’t add value to anyone’s home. Ordering machines can cost tons of money to repair if they have issues. Sadly, not every customer is going to use those ordering machines, plus I find it always better to place an order face-to-face. Those machines actually create a negative social impact.

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