Lull yourself to sleep surrounded by ready-to-assemble furniture and Swedish meatballs during a sleepover at Ikea’s showroom in Brooklyn next month. The home goods store is launching a raffle to give shoppers a chance to spend the night at its Red Hook store on March 13. Coinciding with World Sleep Day, the “Swede Dreams” event aims to help the “tired, weary and sleep-deprived fans” of the store, according to a press release.
The first-ever sleepover experience involves sleep-themed games and activities. An “insomniac lounge” will feature ASMR, a silent disco, and exercises about creating the ideal sleep scenario.
Open only to members of IKEA Family, which is free to join, the raffle will officially kick off on Tuesday. Randomly selected winners will be contacted starting the week of Feb. 24. Winners are allowed to bring one guest to the sleepover.
The store will also offer an “IKEA After Dark” event on Feb. 22, from 3 p.m. to 9 p.m. for an abbreviated version of the sleepover. Workshops focus on ways to overcome sleep barriers through yoga and meditation, as well as organizational solutions. To help achieve optimal conditions for sleep, IKEA is offering sales on a number of bedroom items, like mattresses, pillows, and comforters.
Starting Tuesday, those interested in the sleepover can enter the raffle at IKEA.US.com/SwedeDreams.
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Tags : IKEA
Neighborhoods : Red Hook