“The building is beautiful, the service is impeccable,” Marjorie Jacobs, a resident of the Upper West Side complex currently known as Trump Place told Bloomberg in October, “But the name is very embarrassing.” An outcry by similarly-minded residents and a petition have culminated in the decision to remove the president-elect’s name from the buildings and instead name them according to their street addresses at 140, 160 and 180 Riverside Boulevard, reports Crains.
Equity Residential, the buildings’ Chicago-based landlord confirmed Tuesday that “We are assuming a more neutral building identity that will appeal to all current and future residents.” The name change comes after nearly 600 people signed an online petition to “Dump the Trump Name,” which is currently emblazoned in gold lettering on the apartment buildings’ facade.
The Trump Organization did not immediately return an e-mail and phone call from Crains seeking comment. It might be worth noting that in Manhattan (which comprises New York County) 87 percent of votes in the presidential election were for Trump’s opponent, Democrat Hillary Clinton, according to data from Politico.
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Neighborhoods : Upper West Side