In March, Rockefeller Group, the famous developers behind their eponymous Rockefeller Center, announced that they’d be building their first residential project in their 90-year history. Dubbed Rose Hill for the historic area that once occupied today’s Nomad, the 600-foot tower at 30 East 29th Street is a uniquely modern interpretation of the Art Deco style. Now we have an even better look at this striking bronze facade, as well as the expansive amenity spaces and luxury condo interiors. The new views coincide with sales launching; prices will start at $1.195 million for a studio.
6sqft’s series “Where I Work” takes us into the studios, offices, and off-beat workspaces of New Yorkers across the city. In this installment, we’re touring the Battery Park office of architecture-interior design firm CetraRuddy. Want to see your business featured here? Get in touch!
Husband-and-wife team Nancy Ruddy and John Cetra started architecture/design firm CetraRuddy in 1987, and after working from an office in Soho for 25 years, the firm moved to One Battery Park Plaza a year-and-a-half ago. Now with 100 employees, they had outgrown the space and wanted to use the move as an opportunity to revamp and improve the things that didn’t work. They were first attracted to the space’s light and views, but the firm was also able to occupy the entire floor, meaning they could design the entire office space, as well as the corridors.
After recently interviewing Nancy about CetraRuddy’s many successes, 6sqft paid a visit to their new offices, where we received a tour from Eugene Flotteron, Director of Architecture. Eugene has been with the firm for 17 years and has been a partner for five, so he’s had the opportunity to see them grow and transform over the years.
Photo courtesy of CetraRuddy
When Nancy Ruddy and her husband John Cetra formed architecture firm CetraRuddy in 1987, they wanted to “create inspirational spaces and buildings based upon the ideas of craft and the human touch.” Thirty-one years later, and the 100-person firm has achieved this goal and then some, marking the skyline with their soaring One Madison tower, transforming Tribeca’s 443 Greenwich Street into the hottest celebrity residence, and adapting historic buildings by prolific architects such as Ralph Walker and Rosario Candela. They’ve also distinguished themselves by combing architecture and design practices, which was most recently showcased at their designs for the new Time Warner Center restaurant Bluebird London.
Ahead, 6sqft talks with Nancy Ruddy about how all of these successes came to be, where she sees the architectural landscape of NYC heading, and what it was like creating a destination dining space overlooking Central Park.
Despite some initial construction hiccups, plans for the 668-foot residential tower at 200 Amsterdam Avenue continue to move forward. According to YIMBY, the tower’s developers, SJP Properties and Mitsui Fudosan, have unveiled new renderings of the Upper West Side building, including an up-close shot of its crown. Designed by Elkus Manfredi, the exteriors feature an aluminum curtainwall and metal panels. New York firm CetraRuddy will take on the interiors of the 112-unit condominium building.
Rendering of 572 Eleventh Avenue courtesy of the Moinian Group
A CetraRuddy-designed building at 572 Eleventh Avenue is now accepting applications for 46 newly constructed, mixed-income studios, one- and two-bedroom apartments. Developed by the Moinian Group, the Hell’s Kitchen rental, which recently topped out this June, rises 13 stories high and features 10,000 square feet of commercial retail at its cellar and ground floors. Qualifying New Yorkers earning 40, 60 and 130 percent of the area median income can apply for units ranging from a studio for $596/month to a two-bedroom for $2,715/month.
Construction continues to progress at Essex Crossing, the roughly 1.9 million-square-foot mixed-use development planned to stretch several blocks on Manhattan’s Lower East Side. The site, also known as the Seward Park Urban Renewal Area, sat abandoned since 1967 until the city sold the nine sites to developers in 2013. While construction of the first phase of the massive project, which includes sites one, two, five and six, is underway, Curbed has acquired renderings for the development’s second phase, sites three and four. The third and fourth sites will be designed by CetraRuddy and Handel Architects, respectively, and feature residential, retail, office and outdoor space.
Rendering of 200 Amsterdam Avenue via SJP Properties
The Department of Buildings gave developers on Tuesday the go-ahead to construct a 668-foot residential tower on the Upper West Side. In a partnership between SJP Properties and Mitsui Fudosan America, the project at 200 Amsterdam Avenue will be the neighborhood’s tallest tower, surpassing the current title-holder, Trump International, by more than 80 feet. As Crain’s reported, construction was stalled after opponents argued the project did not follow required open space regulations and the buildings department shut down the site in July until the issue was resolved.
Rendering of 45 Broad Street found on-site, via CityRealty
The Financial District’s second supertall located just one block south of the New York Stock Exchange is getting ready for construction. The tower, found at 45 Broad Street, will reach 1,115 feet, feature 66 floors and include about 200 condominiums. As CityRealty discovered, new on-site renderings show a slender structure with an Art Deco style and pointed Gothic architecture. Designed by CetraRuddy, the tower will be the second tallest tower in Downtown Manhattan after 1 WTC, and the architecture firm’s tallest tower yet.
CetraRuddy proposes sustainable designs for first office building along the Village’s ‘Silicon Alley’, Thu, July 27, 2017
An “oversized Silicon Alley” is what some are calling Mayor de Blasio’s plan to transform Union Square and its southern stretches into the city’s next tech hub. The main component so far is the massive Union Square Tech Hub proposed to replace the P.C. Richard & Son building on East 14th Street, but Councilwoman Rosie Mendez and the Greenwich Village Society for Historic Preservation are advocating that, in exchange for the building, the city rezone the surrounding blocks to prevent an influx of out-of-scale development. Despite their oppositions, CetraRuddy has revealed on their site two environmentally friendly proposals for the site at 799 Broadway, the former home of the St. Denis Hotel at the southwest corner of East 11th Street. Spotted by CityRealty, the 240-foot, 17-story office building would be the first catering to the Mayor’s tech dreams, though the renderings are merely conceptual at this point.
Back in September, the developer Joseph Chetrit filed plans to build a 48-floor mixed-use tower with 421 hotel rooms and 135 residential units in the Hudson Yards neighborhood. Now, the wait is over as renderings of Chetrit Group’s proposed tower at 541-545 West 37th Street have officially been revealed. As CityRealty learned, CetraRuddy Architecture is designing the high-tech skyscraper, which is expected to rise 622 feet and overlook the future Hudson Boulevard Park. The building will span 621,000 square feet and include exhibition, retail, hotel and residential spaces.