Hudson Square is undergoing another transformation. The neighborhood was once known as the Printing District because of the printing companies attracted to the large concrete and steel factory buildings located close to their Wall Street clients. In the 1970s and ‘80s, technology and design companies replaced the printing industry, attracted by the architecture, location, transportation options, and affordable rents. But the area is once again evolving. This time it’s experiencing a boom of what developers and realtors call “affordable luxury” condominiums (in the $1 – $2 million range) due to the largest privately-initiated rezoning efforts in the history of New York City. Not only is the neighborhood growing in height and residences but a large fund has been set aside to increase the neighborhood’s commercial mix, greenery, and traffic flow.
565 Broome Street
New York City developers have been increasingly competing to seek environment-friendly accreditations based on standards like Passive House, LEED and wellness to distinguish their offerings. Recently “Zero Waste,” defined by the U.S. Zero Waste Business Council as, “achieving over 90% diversion of waste from landfills, incinerators and the environment,” is rising in popularity, with good reason: Certified buildings won’t be generating the mountains of garbage that are the bane of NYC living. 565 Broome Soho, the under-construction condominium tower at the crossroads of Soho, Hudson Square and Tribeca, hopes to be Manhattan’s first Zero Waste-certified residential building, CityRealty reports.
When he’s not busy winning titles as the second-best tennis player in the world, Novak Djokovic is apparently quite the architecture aficionado. The Serbian athlete told the Wall Street Journal that he’s a big fan of Renzo Piano; earlier this year he bought a unit in Piano’s Miami beach project Eighty Seven Park, and he’s now gone into contract for two condos in the starchitect’s under-construction NYC venture 565 Broome SoHo, where sales launched this past September.
Last we heard from starchitect Renzo Piano’s 565 Broome SoHo, his first residential project in the city, it was March and with construction underway, a slew of new renderings came online of the Soho condominium. Now Curbed reports that sales have finally launched at the pair of glassy, 30-story structures, with currently available units ranging from a $990,000 studio to a $6,135,000 two-bedroom (the penthouses and duplexes will top $20 million). Perhaps the most noteworthy tidbit from the press release is that some residences will feature “enormous private terraces with 25-foot private, saltwater pools,” which seems to be a growing trend in the luxury market.
In January, 6sqft unveiled a set of illustrations and drawings detailing the exterior of Renzo Piano’s forthcoming condominium tower 565 Broome Street (formerly known as 555 Broome). Now, with construction finally underway, the investors at Cindat Capital Management have published an online gallery providing a better taste of what’s to come.
Pitched between two of the city’s most coveted neighborhoods, Soho and Tribeca, the much-anticipated development will rise nearly 320 feet in height along a full Varick Street block front between Broome and Watts Streets. The 25-story structure is being propelled forward by a joint venture among Bizzi & Partners Development, Michael Shvo and Itzhaki Acquisitions. Pritzker Prize-winning architect Renzo Piano was tapped as the design architect, while the local talents at SLCE are serving as the architects of record.