Revealed: Brack Capital’s 90 Morton Street Condo Conversion to Have Terraced Penthouses

January 7, 2016

Here’s our first look at Brack Capital’s condominium conversion 90 Morton Street, also known as 627 Greenwich Street. The former printing building was built in 1911 and sits where the commercial lofts of Hudson Square (West Soho) scale downward into the West Village. Brack, headed by Isaac Hera, purchased the 120,000-square-foot corner building for $105 million in late 2014, and in September, the team submitted a $326 million offering plan to the office of the New York Attorney General.

Building permits filed for the long-stalled conversion project last summer detail a 35-unit (29 condos) building that will remain 12 stories. It will only gain 1,649 square feet of construction floor area, and it appears its upper floors will be reconfigured into a succession of terraced penthouses. Though the architect of record is listed as Isaac & Stern Architects, the projecting volumes of the upper stories remind us of the work of Eran Chen’s ODA Architects. ODA served as the design architects for Brack’s 15 Union Square West and the James Hotel in SoHo.

Brack Captial-West Village-ODA, West Village Condos, New York CIty apartments, 90 Morton
The current site

The building’s large floor plates will yield just 29 (presumably spacious) apartments. Levels 2-7 will contain four apartments each; floor 8 will have three; floors 9-11 two; and all will be topped by a single penthouse on floor 12. According to data from CityRealty, the average price per square foot for condos closed in the West Village this past month stands at $2,575. Median condo listing prices stand at $5.98 million or $2,838 per square foot.

90 Morton Street, Brack CapitalGoogle Earth rendering courtesy of CityRealty

The project shares its block with a parking lot at 111 Leroy Street that Property Markets Group will be redeveloped into a 10-story, 12-unit condominium building and five townhouses. Other nearby projects in the pipeline include Toll Brothers’ 100 Barrow Street on the grounds of the Church of St. Luke in the Fields, Ian Schrager’s undulating condominium at 160 Leroy Street, and the 1.7 million-square-foot mixed-use redevelopment of St. John’s Terminal at 550 Washington Street.

Be the first to see listings for 90 Morton Street at CityRealty.


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