When the swanky new condo 1 Great Jones Alley began construction in 2015, part of the plan was to repave the 20-foot-wide, 137-foot-long Noho passageway with Belgian blocks and install a fancy new steel and mesh gate, turning this tiny street into a private walkway and driveway for residents. However, since the alley is not an official city street and is under the jurisdiction of the Department of Transportation, a 19th-century easement agreement said the other building that backs up to the alley, boutique co-op 684 Broadway, must also have access to it and retains part ownership. But the owners of the co-op are not happy with Madison Capital Realty’s attempt to market the alley as a private amenity for 1 Great Jones Alley, and therefore have filed a $10 million lawsuit, according to the Post.
In marketing materials, Madison Capital touts the tiny street as “an exclusive private alley for convenient and secure pick-up and drop-off,” but 684 Broadway’s co-op board say they’re “promoting a fantasy,” according to the Post. In court papers, they say Madison is not “authorized to remove and/or alter the gate that sits at the entrance to the alley … [and] do not have the right to advertise the alley as ‘private’ to potential buyers.” They also contend that the developer can’t so much as let cars sit idle in the alley, as is depicted in the flashy listing renderings, without their consent. Therefore, the co-op board is asking a judge to order the building to inform residents that no cars or changes are permitted.
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Neighborhoods : Noho