Flower District Getting 35-Story Moxy Hotel With Affordable Rooms for Young Travelers

April 6, 2016

The remainder of Chelsea‘s flower district continues to shrink, blossoming new hotels instead of floral shops. This latest stalk will rise mid-block at 105 West 28th Street and will be the largest lodge yet, growing 35 stories and budding 343 rooms, according to recently approved building permits.

The tower is anticipated to be among New York’s first batch of Moxy hotels, a new Marriott brand focused on affordable three-star accommodations for young travelers. Last year, Bloomberg reported that Lightstone is committing $2 billion to develop and invest in lodging properties over the next few years, and will be building five Moxy hotels in New York. Recently, financing was secured for a 618-room Moxy flagship at 485 Seventh Avenue in the Garment District.

Moxy Hotel, Lightstone Group, Flower Market
The character-full street scene at the site prior to demolition

150 West 28th Street, Moxy Hotel, Flower District
The current cleared lot

The 145,000-square-foot development is being pushed skyward by the New York-based Lightstone Group, who purchased additional air rights from four nearby, contiguous lots along 28th and 29th Streets. Recently, the development site cleared its two low-rise, mixed-use buildings. The property will rise just one lot westward from a soon-to-open Hyatt House hotel developed by Lexin Capital.

Moxy Hotel, Lightstone Group, Flower Market

Moxy Hotel - 105 West 28th Street

Designed by Stonehill & Taylor Architects, with Yabu Pushelberg as interior designers, the micro-lodgings will offer high-tech features to compensate for their smaller-than-average rooms. According to the 53-year-old firm, the 410-foot structure’s exterior will be inspired by the surrounding neighborhood, sporting a corten steel and glass facade, “lending an industrial feel to the building as well as allowing for ample light in the interiors.”

Moxy Hotel, Lightstone Group, Flower Market
Early concept design of Moxy Hotel interiors © Marriott International

Upon arrival, guests will be greeted by a variety of lush plant life, and inside there will be a grab-and-go market, meeting rooms, two rear yard terraces, and a sky lounge with a retractable roof on the 34th floor. Known for their expertise in hospitality projects, Stonehill & Taylor just yesterday filed applications to construct a 33-story, 400-foot tall-hotel tower for the Chetrit Group.

Still-MoxyHotel-LabelsImage From CityRealty



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