First look at The Morgan, an 18-story luxury condo rising on a tree-lined block in Murray Hill
Renderings courtesy of We Are Visuals
The first images have been revealed for a new 18-story luxury condo taking shape on a tree-lined block in Murray Hill. Developed by the Continuum Company and Aksoy Holding and designed by INC Architecture & Design, The Morgan at 38 East 35th Street will include contemporary residences ranging from studios to three-bedrooms, along with select duplexes and penthouses. The developer has also launched a teaser website for the building along with the newly released renderings.
Located on a quiet stretch of East 35th Street between Park and Madison, The Morgan offers 137 residences, with private outdoor space for select units. Every home is designed to maximize light, proportion, and flow, with large windows, ceiling heights of over 13 feet in some homes, and a curated material palette that includes white oak flooring, custom cabinetry, and fully integrated appliances.
The units are complemented by an amenity suite designed by Paul Duesing Partners that spans a full floor and extends into a private landscaped courtyard.
Conceived as a private members’ club, the space includes a fitness center, yoga studio, spa with a sauna and steam room, co-working rooms, as well as social spaces such as a private dining room, residents’ lounge, and “The Conservatory,” an event space with courtyard access. Other offerings include a 24-hour attended lobby, concierge, and on-site management.
“The Morgan is designed for living your best New York life, centrally located so you can get to Uptown or Soho in less than 15 minutes, with easy access to cultural destinations and the city’s best restaurants,” Ian Bruce Eichner, chairman and CEO of Continuum, said.
“Then, you can escape and come home to your private boutique building with a club-like experience.”
The building’s central location places residents near Nomad, Bryant Park, Grand Central Terminal, and Madison Square Park, offering easy access to world-class public spaces, dining, retail, and public transportation. Its namesake, the Morgan Library and Museum, is just one block north.
The building rises at the former site of a few historically significant structures, including the Metropolitan Synagogue and the Community Church of New York, one of the city’s oldest congregations dating to 1825, according to CityRealty.
Redevelopment of the property has been proposed for decades, including a failed plan by the church to construct a 70-story tower on the site. Preservationists successfully opposed the proposal, leading to a downzoning of the block.
In 2022, the congregation voted to sell the church and four adjacent brownstones to the Continuum Company for nearly $66 million. The state attorney general approved the sale of the nonprofit property to a for-profit developer that same year, and the deal closed in 2024.
Corcoran New Development’s Noble Black and Nick Riback are representing the building.
“The Morgan presents a rare opportunity to live between Park and Madison Avenues on a quiet, tree-lined street–an increasingly unique offering in Midtown Manhattan,” Jodie Stasse, executive vice president of Corcoran New Development, said.
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