First Hudson Yards Tower Opens, Welcomes Coach to Its New HQ

Posted On Tue, May 31, 2016 By

Posted On Tue, May 31, 2016 By In hudson yards, Major Developments, Midtown West

10 Hudson Yards, the first building in what is one of the country’s largest construction sites, is officially open for business on Manhattan’s far west side. Fashion brand Coach is in the process of moving its headquarters to the 900-foot, 52-story mixed-use structure–known as Coach Tower–from its former location a few blocks away, the Wall Street Journal reports. For the luxury brand, the move represents an important milestone in a quest to re-establish its upscale image. The deal to move into a 738,000-square-foot office in the Kohn Pederson Fox-designed building made headlines when it was announced in 2013.

Coach invested $750 million to buy the retail condo space for its new headquarters. Coach’s design team worked with STUDIOS Architecture on their new workspace and dedicated entry lobby, which will feature a replica of the company’s famed product library: On display will be 2,000 handbags from past times to present, viewable by High Line visitors.

10 Hudson Yards Coach 1

For the west side development, the milestone comes on the heels of a recent projection that it will add $18.9 billion to the city’s GDP. Developers Related Cos. and Oxford Properties Group will spend over $20 billion to populate the rail-yard platform development with commercial and office space, apartments (including affordable housing) public green space and more. The new building’s opening is an important sign that the investment is paying off.

Photo_-_Coach_Lobby_Media_Wall__c__Steve_Freihon_for_Related-Oxford.0

Photo_-_10_Hudson_Yards_Coach_Lobby__c__Steve_Freihon_for_Related-Oxford.0
Coach lobby, 10 Hudson Yards. Images: Steve Freihon for Related Oxford.

Stephen M. Ross, chairman of Related, is quoted in the Journal: “It’s really the beginning of seeing the result of our vision. It’s a realization moment, but it’s just the beginning.” Mr. Ross said the new building, “offers a taste of what is to come with its unique design and advanced technological features.”

10 Hudson Yards Market Entrance 30th Street
10 Hudson Yards market entrance at 30th Street.

10 hudson yards public plaza entrance
Public plaza entrance at the High Line and Culture Shed.

10 Hudson Yards West Lobby
10 Hudson Yards west lobby.

Other tenants slated for occupancy in the building include Boston Consulting Group, Intersection, L’Oréal, SAP, Sidewalk Labs and VaynerMedia. Five additional buildings at the site are currently under construction as the project picks up steam, including the much-discussed retail building that will be home to the New York City’s first Neiman Marcus store.

Hudson Yards, Midtown West, Visualhouse, Far West Side (8)
(R) 30 Hudson Yards, (L) 10 Hudson yards. Rendering: Visualhouse

15 Hudson Yards, 35 Hudson Yards, Hudson Yards, Related Companies

Last fall, the 7 line subway station at Eleventh Avenue and 34th Street opened with one-stop access to Times Square. The newly-minted station features a lengthy diagonal escalator bringing commuters to the front-door of the huge mixed-use project.

[Via WSJ]

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Neighborhoods : Midtown West

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