The Apple Store’s iconic Fifth Avenue glass cube will be temporarily removed

Posted On Thu, April 20, 2017 By

Posted On Thu, April 20, 2017 By In Midtown East

Boston Properties, who owns the former General Motors Building at 767 Fifth Avenue that has the Apple flagship located on its lower level, was issued a permit by the Department of Buildings to remove the iconic glass cube outside the store’s entrance. The Post reports that it’ll cost a staggering $2 million to take the structure down while Apple expands the Midtown location from 32,000 to 77,000 square feet.

The permit for the “full removal of a glass cubical structure at Apple store entrance” was issued on April 12th, with Englewood, New Jersey-based Waldorf Exteriors tapped for the work. Amid renovations, Apple will temporarily relocate to the former FAO Schwarz space on the building’s ground floor before Under Armour moves in permanently.

As of now, no permits have been filed to reinstall the cube. Boston Properties executives and Apple media reps both declined to comment, but one party did admit they’ve all signed documents saying they wouldn’t discuss the project.

[Via NYP]


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Neighborhoods : Midtown East

  • Gary USA

    The cube has already been scrubbed from Google Earth.



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