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Design, Soho, Where I Work

All photos by SERHANT. Studios

One year ago, celebrity real estate broker Ryan Serhant launched his own brokerage. Since then, SERHANT. has grown to more than 55 agents and over 30 full-time employees, representing some of NYC’s biggest listings, including the current most expensive apartment. The growing firm is now settling into its new home in Soho, a 15,000-square-foot real estate office “designed for the brokerage of the future.” Dubbed SERHANT. House NYC, it’s located in a four-story cast-iron building on the corner of West Broadway and Broome Street and has been outfitted with Herman Miller and Design Within Reach furniture, Bang & Olufsen speakers, and modern functional spaces like a film studio, podcast studio, client lounge, high-tech conference rooms, and coworking-style space for agents.

Take a tour here

Cool Listings, Soho

Listing photos courtesy of Brown Harris Stevens

The geometric, floating staircase at this Soho loft looks like something straight out of a M.C. Escher print, clearly the highlight of the 2,476-square-foot duplex. Located at 118 Wooster Street, the former United Brush Manufactories building, the home has two-three bedrooms, exposed brick, and floor-to-ceiling windows. It’s on the market for $5,250,000.

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Cool Listings, Soho

Listing photos courtesy of Douglas Elliman

It’s pretty rare that the bathrooms in an apartment are just as photogenic as the rest of the place, but every single space in this Soho loft is colorful, full of patterns, and intentionally playful. And it’s no surprise considering the 6,000-square-foot condo was designed by Ken Fulk, who counts among his projects Major Food Group’s top restaurants, including Carbone in Miami, Sadelle’s in Soho and Vegas, and the Crown Club at Barclays Center. Fulk describes the five-bedroom duplex as “part city townhouse and part country manor house.” Located at 151 Wooster Street, it’s on the market for $17,995,000.

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Cool Listings, Soho

Listing photos by Richard Caplan

Conceptual artist, director, and photographer Michael Somoroff moved into this Soho loft at 112 Prince Street over 25 years ago. He then spent three years turning the sprawling home into a living art piece unlike anything we’ve ever seen. As the listing describes, the living spaces are all outlined by “spectacular, floor-to-ceiling, sculptural ‘volumes’… all individually assembled and crafted by artisans on-site.” There are also three funky bedrooms, a towering library, and classic loft details, all for the asking price of $5,995,000.

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Cool Listings, Soho

Listing photos by Yale Wagner for Sotheby’s International Realty

This loft is So quintessentially Soho. It takes up a full floor at 112 Greene Street, a 19th-century cast-iron co-op that was once famously home to the Greene Street Recording Studio. There are original wood columns and beams, walls of exposed brick, nearly 12-foot ceilings, and massive windows. The three-bedroom home is on the market for $4,300,000.

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Recent Sales, Soho

Listing images courtesy of Douglas Elliman

This past December, Rhonda Sassoon, fourth wife and widow of famed hairdresser Vidal Sassoon, listed her stunning Soho loft. The home at 133 Wooster Street has come to be known as the “Dean & Deluca loft,” as Sassoon bought it from the grocer’s co-founder Jack Ceglic, who created his cookbook in the kitchen. Sassoon had hoped to break even on the sale–she purchased it for $5.8 million in 2014, the same price she recently listed it for–but property records show that the 3,600-square-foot apartment closed last month for $5.2 million.

See the whole place

Cool Listings, Soho

Listing photos by Shannon Dupree with DD Reps

If HGTV’s “Hometown” series did NYC apartments, we bet this is what you could expect. The small–but amazingly priced–Soho one-bedroom expertly mixes country and contemporary styles to create a chic and convenient home. The co-op is located at 110 Thompson Street and is asking $595,000.

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Noho, Policy, Soho

NYC’s plan to rezone Soho and Noho moves forward

By Devin Gannon, Tue, May 18, 2021

A rendering of West Broadway in Soho, looking downtown; courtesy of City Planning Commission

A proposal to bring more affordable housing in two of the city’s wealthiest neighborhoods is moving forward. The City Planning Commission on Monday certified the application to rezone Soho and Noho, kicking off the public review process. The plan replaces existing 1970s-era zoning rules with medium- to high-density mixed-use districts that could create as many as 3,500 new homes, with 900 units of permanently affordable housing.

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Cool Listings, Soho

Listing images courtesy of The Corcoran Group

With its whitewashed brick walls, distressed wood accents, collection of vintage mirrors, and shabby-chic furniture, this Soho loft has totally nailed the barnyard-chic look. Located at 80 Wooster Street, the sprawling residence is 2,400 square feet and is currently configured as a one-bedroom, two-bathroom home. It’s asking $2,999,000.

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Cool Listings, Soho

All photos courtesy of Douglas Elliman

A huge full-floor loft in Soho with both historic and modern details is now available for $4,795,000. Located at 351 West Broadway, the three-bedroom, two-bath condo measures an impressive 2,800 square feet and boasts a massive great room with loads of potential.

Full tour ahead

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