Aby Rosen

“I see the building as a Sleeping Beauty: It needs to be woken up and revitalized,” developer Aby Rosen told the Post about his plans for the Chrysler Building. His firm RFR Realty, in partnership with Signa Holding, bought the landmark for $150 million last month . His plans include restoring the 1930s Art Deco interiors by way of a series of restaurants that will take inspiration from Chrysler's original Cloud Club, as well as adding a '"fashionable food hall" (of course) and retail spaces. The biggest news, though, is that he also wants to incorporate a new observation deck, joining the ranks of 30 Hudson Yards, One Vanderbilt, and Chrysler's one-time rival the Empire State Building.
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New Developments

Chrysler Building sells for a discounted $150M, may become a hotel

Via Creative Commons

March 14, 2019

Chrysler Building sells for a discounted $150M, may become a hotel

By Devin Gannon

Update 3/14/19: A few days after Aby Rosen bought the Chrysler Building for the bargain price of $150 million, the real estate mogul told Bloomberg this week that he would consider converting the tower into a hotel. Real estate mogul Aby Rosen has picked up another New York City landmark. Rosen's RFR Holding LLC, which controls the Seagram Building and Lever House, bought the Chrysler Building for $151 million, according to the Wall Street Journal. The sale represents a major loss for majority owner Abu Dhabi Investment Council, who paid $800 million in 2008 for a 90 percent stake in the 77-story Art Deco tower.
Details here

Real Estate Trends

Bjarke Ingels is tapped for his first residential project in Brooklyn

Courtesy of LIVWRK; Photo of Ingels via Wikimedia

September 28, 2018

Bjarke Ingels is tapped for his first residential project in Brooklyn

By Emily Nonko

Bjarke Ingels' architectural dominance of New York City is growing -- the Danish starchitect has got his first commission in Brooklyn, reports Crain's. Developer Aby Rosen tapped Ingels' firm Bjarke Ingels Group to draft plans for a large new apartment project on the banks of the Gowanus Canal. The site in question -- at 175-225 3rd Street, pictured in the aerial shot above -- is currently a parking lot.
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Architecture And Design

Aby Rosen signs fashion company Totokaelo as first retail tenant at 190 Bowery

Image: Before the 2005 sale

July 25, 2017

Aby Rosen signs fashion company Totokaelo as first retail tenant at 190 Bowery

It's been two-and-a-half years since developer Aby Rosen of RFR Realty scooped up the former Germania Bank Building for $55 million. He bought it from photographer Jay Maisel, who in 1966 turned the then-abandoned landmark into his own private 72-room mansion. After removing the Nolita building's iconic graffiti last summer, Rosen is now all systems go for his conversion to an office building with ground-floor retail. As the Post reports, Seattle-based fashion retailer Totokaelo (who counts among its designer offerings Acne Studios, Comme des Garçons, Jil Sander and Proenza Schouler) signed a lease for 8,918 square feet at street level. However, the deal only covers early fall through March 2018 for a large-scale pop-up store.
All the details ahead

Uncategorized

July 6, 2017

Mega-developer Aby Rosen lists art-filled Upper East Side townhouse for $20M

By Annie Doge

Big-time real estate developer and man about town Aby Rosen has put his extravagant Upper East Side townhouse at 16 East 78th Street on the market for $19,950,000, a good deal more than the $8.4 million he paid for it back in 2004. According to LL NYC, the listing comes just a week after his other nearby home at 5 East 80th Street, which he's rented for 15 years for nearly $23,500 a month, narrowly escaped the auction block. Rosen expressed interest in buying the property, which could be why he's decided to part ways with this residence. Listing photos show the art collector's impressive contemporary collection, as well as the full-full master suite, roof deck, and garden.
See it all right here

November 22, 2016

New Isay Weinfeld-designed Four Seasons won’t resemble the historic restaurant at all

The 21st century incarnation of the iconic Four Seasons restaurant set to open at 280 Park Avenue will bear no resemblance to the original, beyond the famous name and the sign that fronted the "Mad Men"-era power lunch spot in the Seagram Building, according to the restaurant's co-owner, Julian Niccolini. The New York Post reports that the team behind the "new" Four Seasons–Niccolini and partner Alex von Bidder, the Bronfman family, landlord Steve Roth of Vornado and representatives of landlord SL Green Realty–approved the new restaurant's design, by Brazilian architect Isay Weinfeld, last Friday.
A new femininity for the three-martini lunch?

Architecture And Design

July 18, 2016

Beyond the Four Seasons: Aby Rosen Talks Maintenance and Costs at the Seagram Building

On Saturday night, after what seems like an eternity of speculation followed by lamentation, the iconic Four Seasons hosted its last dinner. Last summer, Seagram Building owner Aby Rosen of RFR Realty chose not to renew the iconic restuarant's lease, and even before this, he faced criticism when he removed Picasso's largest ever work, Le Tricorne, from the space. But despite the constant contention, the developer is speaking out, hoping to get a little credit for the work and money he has put into the office building. "I see myself as a custodian," he told the Times, referring to the fact that it costs RFR an estimated 20 percent more to maintain the landmarked structure than it would a typical tower of the same size and age. But experts say this is par for the course when one willingly purchases a designated building, which Rosen did in 2000 for $379 million.
Rosen breaks down the specifics

Architecture And Design

July 13, 2016

Get a Peek at the Modernist Treasures Headed for the Four Seasons Restaurant Auction

The Wright auction house is gearing up for the July 26 auction of kitchen and dining room items from the iconic Four Seasons restaurant. As 6sqft previously reported, news that the restaurant would decamp from the building surfaced last summer, when Seagram Building owner Aby Rosen did not renew the lease for what has been seen as the quintessential Midtown “power lunch” spot for the last decades of the 20th century since it opened in 1959. The restaurant’s interiors feature custom designs by Pritzker Prize-winner Philip Johnson and furniture, tableware and other modernist treasures by the likes of by Seagram Building designer Mies Van der Rohe, Hans J. Wegner and others and custom-made Knoll furniture. With an emotional forward by Vanity Fair editor Graydon Carter, the auction catalog offers a preview of items up for auction with estimates. Included will be banquettes designed for the space by Philip Johnson Associates, Eero Saarinen Tulip stools, chairs and tables from the bar of the Grill Room, pans, flatware and dishes created for the restaurant by Ada Louise and L. Garth Huxtable and more.
Take a look at the items in the Four Seasons auction

The Four Seasons: Photo via Le Travelist

June 15, 2016

Modernist Treasures From Iconic Four Seasons Restaurant Headed for Auction

News of the iconic restaurant's impending demise surfaced last summer, as 6sqft previously reported, when Seagram Building owner Aby Rosen did not renew the lease for what has been seen as the quintessential Midtown “power lunch” spot for the last decades of the 20th century since it opened in 1959. The restaurant's interiors feature designs by Pritzker Prize-winner Philip Johnson, furniture, tableware and other items by Seagram Building designer Mies Van der Rohe, Hans J. Wegner and others and custom-made Knoll furniture. Those items will be included in the 500 lots headed for auction on July 26. Dezeen highlights critics' frustration at what Aaron Betsky, leading US architecture critic and dean of the Frank Lloyd Wright School of Architecture rues as the dispersal of "one of the rarest phenomena in Modernism: a place where the architecture, the furniture, the table settings, the service, the food, and even the clientele was of a piece."
Find out more about why critics are so upset by the auction of the iconic restaurant's interiors

The Last Day to Dine at the Iconic Four Seasons Is July 16th

Despite its interior landmark status and role as the quintessential Midtown "power lunch" spot, the Four Seasons has been facing an uncertain future for the past year. In May, a small victory was had when the Landmarks Preservation Commission rejected Aby Rosen's plans to re-conceptualize the Philip Johnson-designed space, but it was short-lived, as Crain's now reports that the Four Seasons will close its doors on July 16th after serving New Yorkers since 1959. Rosen did not renew the lease and plans to replace the restaurant with what will be considered a more "hip" eatery. As the Post shares, of-the-moment restauranteurs Mario Carbone, Rich Torrisi, and Jeff Zalaznick (of the Major Food Group and trendy restaurants like Parm and Dirty French) signed to take over and partner with Rosen, who will increase the rent to $3 million a year.
The full story here

Food & Dining

Despite Landmarks Approval, 190 Bowery May Shed Its Iconic Graffiti After All

190 Bowery getting a bath; photo via Bowery Boogie

March 23, 2016

Despite Landmarks Approval, 190 Bowery May Shed Its Iconic Graffiti After All

Though the Landmarks Preservation Commission approved a proposal to restore the former Germania Bank Building at 190 Bowery with its controversial coat of graffiti intact, the on-again-off-again spray paint layer looks to be on its way out according to onlookers (h/t Bowery Boogie). Power-washing and a "paint-removal system" are reportedly underway, disappearing decades of scrawl.
Refresh your memory on what's in the future for 190 Bowery

Architecture And Design

190 Bowery Is Already Back on the Market, Aby Rosen Attempts a Flip

EDITOR’S NOTE: An RFR Realty representative reached out to Curbed to say that 190 Bowery is NOT for sale. The listing is not current and will be removed from Cushman & Wakefield’s site.

July 15, 2015

190 Bowery Is Already Back on the Market, Aby Rosen Attempts a Flip

It seems like the saga of 190 Bowery is never going to be over. As you'll recall, photographer Jay Maisel turned the former Germania Bank Building into his own private mansion and lived there from 1966 until February of this year, at which time he sold it to developer Aby Rosen of RFR Realty for $55 million. Like we previously said, "Since that time, it’s been all eyes on Rosen. Is he removing or preserving that iconic graffiti? What the heck happened with that 'public' art show inside the building?" And though the Landmarks Preservation Commission approved plans in May for a restoration and conversion to an office building with ground-floor retail, it now seems that Rosen may be getting cold feet. Curbed reports that he's taking offers for 190 Bowery in what looks like a very high-profile flip attempt.
See what the listing has to say

June 24, 2015

Whole Foods Is Ripping Us Off; The Strange Collections Jay Maisel Left Behind at 190 Bowery

Keith Haring’s six-story Statue of Liberty mural is going up for auction. [NYP] Turns out there is some validity to the “Whole Paycheck” nickname for Whole Foods. The grocery store has been overcharging for pre-packaged foods. [Gothamist] Past and present: Manhattan Beach’s “Apartcot” bungalow colony. [Brownstoner] According to an interview with real estate investor Aby […]

Uncategorized

May 28, 2015

190 Bowery Art Show Was Closed to the Public to ‘Protect the Space and the Art’

The art opening at 190 Bowery took social media by storm a couple weekends ago when hundreds of people (who were likely more eager to get a look inside the iconic building than to peruse the art) lined up outside and were then promptly turned away when the event was changed from public to private. As The Lo-Down notes, curator and art dealer Vito Schnabel, who hosted the event with the building's developer Aby Rosen, has now spoken out in the New York Times about the last-minute change of plans, saying that his main concern was "protecting the space and the art."
Find out more here

Photo via Le Travelist

May 20, 2015

Four Seasons Renovation Plans Shot Down by Landmarks Preservation Commission

Aby Rosen's plans to update the Four Seasons has been squashed by the city's Landmarks Preservation Commission. According to Crain's, the only upgrade that received a nod from the commission was a request to change the carpet. Bigger renovations, like replacing a non-original fissured glass partition with planters and to replace a fixed walnut panel between the public and private dining rooms with a movable one, were all rejected. "There is no good reason why they should make these changes," said Meenakshi Srinivasan, the commission's chairwoman, Crain's reports. "There's no rationale. The space could function perfectly well without these changes, so why do it?"
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May 12, 2015

Go Inside 190 Bowery This Saturday for an Art Opening

More good news from 190 Bowery! After finding out last week that the Landmarks Preservation Commission-approved plans for the building include keeping its iconic graffiti, we've now gotten word that the storied structure will open its doors to the public this Saturday evening, May 16, for an art opening. The Lo-Down reports that Aby Rosen, the developer who bought the building for $55 million last fall and who is also an avid art collector, is hosting an art opening on the ground-floor in collaboration with curator and art dealer Vito Schnabel. The event runs from 5 to 8pm, plenty of time to take a look around the historic former Germania Bank Building.
More details ahead

May 6, 2015

Landmarks Greenlights 190 Bowery Restoration Plan with Iconic Graffiti Intact

After several weeks of back and forth on whether or not the new owner of 190 Bowery, Aby Rosen’s RFR Realty, would keep its iconic graffiti, it's now official that the historic Germania Bank Building will remain in all its tagged glory. As Yimby reports, the Landmarks Preservation Commission approved the proposed restoration and conversion to an office building with ground-floor retail. The plan, conceptualized by preservation architecture firm Higgins Quasebarth & Partners with the help of MdeAS Architects, "calls for restoration of metal gates, wooden doors, stained glass, and other elements, but not removing the graffiti or cleaning the façade."
More on the approved plans here

Photo via Le Travelist

April 29, 2015

The Four Seasons: An Iconic Interior Landmark Faces an Uncertain Future

As you probably already know, 2015 marks the 50th anniversary of the NYC landmarks law. And one of the ways the city is marking the historic event is with an exhibit at the New York School of Interior Design called Rescued, Restored, Reimagined: New York’s Landmark Interiors, which focuses on some of the 117 public spaces throughout the five boroughs that have been designated interior landmarks. In conjunction with this exhibit, Open House New York recently hosted an interior landmark scavenger hunt (for which 6sqft took eighth place out of 40 teams!), which brought participants to designated interior spaces in Manhattan, the Bronx, and Brooklyn over the course of seven hours. One of the spots we visited was the Four Seasons restaurant inside the famed Seagram Building. Through our scavenger hunt challenges here, we learned just how groundbreaking this restaurant was for its innovative design and role as the quintessential Midtown "power lunch" spot. But the Four Seasons, despite its landmark status, is facing an uncertain future.
Learn about the past, present, and future of the Four Seasons here

The World’s Largest Picasso Finds a New Home in the City

Image: New York Landmarks Conservancy

April 21, 2015

The World’s Largest Picasso Finds a New Home in the City

After living in art world limbo for more than a year, Pablo Picasso's largest creation has finally found a new home in the city. The 20-by-19-foot painting, called Le Tricorne, has been moved to the New-York Historical Society site along Central Park West, and will be available for your viewing pleasure starting May 29th.
More on the painting

Events & Things To Do

April 20, 2015

190 Bowery’s New Tenant Plans to Keep Iconic Graffiti on the Facade

Those who have been mourning the loss of 190 Bowery to the clutches of the rich can breathe a slight sigh of relief. Just a month after having some of its graffiti removed, the WSJ reports that the former Germania Bank—and former home of photographer Jay Maisel—has just inked its first lease. The tenant, "a company made up of agencies representing creative professionals in the industry of luxury and fashion image-making" has signed on for nearly 30,000 square feet and says that it will maintain all of the building's historic touches, from "its marble wash basins to the graffiti covering the lower part of the facade."
Find out more

Architecture And Design

March 10, 2015

190 Bowery Being Stripped of Its Graffiti as We Speak

Image courtesy of Lori Zimmer We all knew this day would come. 190 Bowery is currently undergoing a deep cleaning as its new owners prime it for its next life as a luxury mixed-use condo/retail development.
More here

February 10, 2015

New Fly-Through Video of 190 Bowery Gives Us a Peek at How Photographer Jay Maisel Lived

One of New York’s most mysterious buildings continues to come further into light, now with a brand new marketing video (h/t EV Grieve) that not only shows us images of the building completely graffiti-free, but how its former owner, photographer Jay Maisel, had set up his work and living spaces. The three-minute video offers up […]

February 6, 2015

Photographer Jay Maisel Officially Sells 190 Bowery for $55M

It's being considered one of the greatest returns on investment in New York City real estate history, reports the Daily News. Photographer Jay Maisel bought the now-famous graffiti-covered home at 190 Bowery back in 1966 when it was abandoned for only $102,000, and he's now officially sold the Gilded Age bank building to developer Aby Rosen of RFR Realty for $55 million. Developers have been urging Maisel to sell ever since the Bowery changed from a seedy row of drugs and flop houses to a trendy destination for foodie-favorite restaurants and high-end boutiques. Rosen finally convinced the artist, who lived in the six-story, 72-room mansion with his wife and daughter, to sell on the basis that it had no heat and was in disrepair.
More on the epic sale

Real Estate Trends

December 6, 2014

New Rendering of 190 Bowery Gives Us a Look at the Mysterious Building Graffiti-Free