Yelp and Chasing Paper have a new wallpaper highlighting small businesses in NYC

October 6, 2021

Photo courtesy of Chasing Paper

Yelp has teamed up with home decor brand Chasing Paper to create a series of three wallpaper prints featuring beloved small businesses in San Francisco, NYC, and Austin, with 10 percent of proceeds benefitting a select charity in each city. The New York City print highlights spots like Amy Ruth’s, Di Fara Pizza, Jim’s Shoe Repair, and Books are Magic, and its sales will support Hot Bread Kitchen. The trio of fun wallpapers was designed by Amanda Giuffre of Noun New York.

Hot Bread Kitchen is a nonprofit that offers culinary training and incubator programs to create economic opportunity through careers in food. The other charities being supported are the women-led food hall La Cocina in San Francisco and the entrepreneurship program BiGAUSTIN in Austin.

The collaboration with Amanda Giuffre came about when Yelp saw her Instagram page, featuring sketches of local small businesses. Like so many people, Giuffre was missing her favorite spots during the pandemic and began to draw them.

Here is the full list of NYC small businesses featured:

  1. Amy Ruth’s
  2. Bobo
  3. Books are Magic
  4. Dead Rabbit
  5. Di Fara Pizza
  6. Freeman’s
  7. Jim’s Shoe Repair
  8. Los Tacos No 1
  9. NY Dosas
  10. Nan Xiang Xia Long Bao
  11. Ruby’s 
  12. The Meatball Shop

Each city print is available in three colorways–black and white, red and white, and grey and blue. Prices start at $90 for traditional wallpaper. Yelp is also offering to help cover the costs of wallpaper installation for the first 30 people who purchase panels of the limited-edition traditional wallpaper and use Yelp’s Request a Quote feature to hire a home service professional.

“At Yelp, we’re committed to spotlighting small businesses across America, and as we’ve seen a 359-[percent] increase in interest for wallpaper installation over the last year, we wanted to offer people a fun way to get in on this trend while celebrating their city’s local favorites,” Tara Lewis, Yelp Trend Expert, said in a statement. “We’re thrilled to collaborate with Chasing Paper on this unique wallpaper featuring iconic restaurants, bookstores, and other independent businesses, and we’re excited to see how people will bring their wallpaper dreams to life with the help of trusted local professionals they connect with on Yelp.”

You can shop the wallpaper collection at Chasing Paper >>

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