Developers are increasingly using art as a way to turn their buildings into more than just stacks of expensive apartments. Many see adding sculptures or installations as ways to activate a place, making it an integral part of the urban experience. But while most are eager to jump on the biggest names in the business, there are others that prefer to look locally for talent, using art as an opportunity to invest in the community in which they are building. One such company is Two Trees Management, which believes that “developers and property-owners must play a fundamental role in cultivating livable streetscapes.” To that end, Two Trees sponsors local creatives to work with them on their buildings, and for one of their most transformative Brooklyn projects, 300 Ashland, they commissioned local artist, designer and product inventor, Adam Frank (who lives less than two miles from the building) to install a stunning, large-scale, mirrored artwork, called LUCID.
Ahead, CityRealty speaks to Frank about his dreamy, out-of-the-box creation, and Lisa Kim, Two Tree’s Cultural Affairs Director, about the company’s community-driven approach to art and real estate.