To boost travel from Southeast Asia, NYC tourism agency opens new office in Singapore

Posted On Tue, October 16, 2018 By

Posted On Tue, October 16, 2018 By In City Living, Policy

Via Wikimedia

New York City is looking to attract more tourists from the Southeast Asian region. NYC & Company, the official tourism agency for the five boroughs, announced on Tuesday plans to open a satellite office in Singapore, to stipulate travel from countries like Vietnam, the Philippines, Indonesia, Malaysia, and Thailand to the Big Apple. The announcement comes after Singapore Airlines launched this month an 18-hour flight between Newark and Singapore, now considered the longest non-stop flight in the world. According to amNY, this outpost will be NYC & Company’s 17th satellite office.

“The Southeast Asia region is an important emerging target segment for New York City, representing more than 225,000 visitors each year—through the expansion of our promotional efforts in this region, we look forward to inviting even more travelers to discover the unique beauty and magnetism of the five boroughs,” Fred Dixon, president of NYC & Company, said.

The new office will be run by Singapore-based Xzodus Pte Ltd and incorporate the agency’s new campaign, “2019–A Monumental Year,” which plans to highlight new developments, events, and cultural activities taking place next year.

The company plans on luring tourists to the city by showing off mega-development Hudson Yards (as well as the Shed and the Vessel) the new Statue of Liberty Museum (debuting in May), the new TWA Hotel, and WorldPride, a 30-day event in June expected to draw three million people.

As 6sqft reported last year, the city experienced its eighth straight year of record-high tourism in 2017. Last year, roughly 61.8 million people visited NYC, up from 60.5 million in 2016. International visitors play a huge role in the city’s economy, making up 20 percent of total tourists, but account for more than 50 percent of spending, each forking over $2,000 each on average.

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