NYC & Company

Policy

NYC and Mexico City join forces to boost tourism

By Devin Gannon, Thu, April 6, 2017

NYC & Company, New York City Marketing, Mexico City Ad

The uncertain political climate and anti-immigrant rhetoric following Donald Trump’s election caused a drop in tourism to New York from many countries, and notably, from Mexico. In an effort to repair its relationship, New York City and Mexico City renewed a city-to-city partnership this week to foster tourism between the two places. As Crain’s learned, NYC & Company, the city’s official tourism agency, collaborated with Mexico City’s Ministry of Tourism, to share best practices in tourism marketing and provide reciprocal promotional support. In Mexico City, billboards and bus shelters will declare “New York City- Le da la bienvenida al mundo,” which means “welcoming the world.”

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City Living, CityRealty

NYC tourists, tourism

For the past decade, the number of Chinese tourists visiting NYC has been on the rise, and of the city’s record-breaking 60.3 million visitors in 2016, more than 950,000 were from China. This is a “sevenfold increase since 2007,” reports the Times, which notes how the city’s tourism department, NYC & Company, is catering to the growing demographic, as they’re spending more freely than visitors from Europe who have seen the value of the euro decrease in comparison to the dollar.

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City Living

Times Square

After our commute this morning we couldn’t help dreaming of getting out of this city for a couple of weeks (or months, who’s counting), but 56.4 million people had the exact opposite idea in 2014. That’s how many tourists visited the big apple this past year, smashing the previous record of 54.3 million visitors in 2013. One country that helped with the increase was China, not surprising considering the growing trend of wealthy Chinese investing in the NYC real estate market. According to the Times, “City officials estimate that more than 740,000 visitors came from China in 2014, almost five times as many as in 2009.”

More on the record-breaking tourism trend

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